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The year of the shift to Enterprise 2.0
As depicted in the figure above, which lays out the spectrum of most enterprise knowledge creation and flow today, important new channels have been added to the corporate mix in recent years. Channels that are just starting to be used. Blogs, wikis, and activity streams (those event lists in apps like Facebook and Twitter that tell you what’s happening in near real-time) in particular are changing how knowledge workers express themselves and work with each other. The intrinsic design of these tools creates much more of a usable, accessible information ecosystem than traditional tools. These traditional tools can create powerful, local information flows but little build-up of value over time or collective intelligence. In other words, the new social tools change enterprise knowledge flow by making it more social, more open and public, discoverable, and ultimately, the most leverageable.
Note: I somewhat reluctantly included ECM in this list since the latest crop of ECM tools are adding much of the emergent, freeform, and social aspect that makes Enterprise 2.0 apps so distinct, powerful, and engaging. Just be warned that most off-the-shelf ECM today is not going to enable Enterprise 2.0 outcomes.
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