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06 Aug 08

BT Web 2.0 adoption case study

we see social media tools as a huge opportunity to transform the way our employees interact with each other, with ‘the company’, and with our customers, partners and suppliers.

They are, in essence, simple content management systems. What makes them different from their predecessors is that they are intuitive, simple, offer no technical barriers to participation, reflect social behaviour rather than try to distort it, and crucially have become incredibly fashionable

we released some pilot social media tools quietly on the intranet. We didn’t publicise their existence but let people find them and the news of their presence spread virally. The tools were based on a single platform, called JotBox, which was cheap to buy and easy to customise. Our view was that these tools would take off or wither away based on how useful they were to BT people. Whatever the outcome, we would have succeeded or failed quickly and cheaply. Perhaps one of the most positive impacts has been in the area of accountability. Management and communications teams are having to be much more end user focussed as the employee channels provide a perfect platform to hold them accountable for what they say. Contrary to popular opinion, these channels are being used in a constructive and positive way. To date, BT people have responded responsibly to being trusted with channels into which they can publish anything they like.

So what impact has the introduction of these tools had on our intranet? The impact has been significant in some areas, subtle in others and in some cases has had no impact at all. Communications is becoming a ‘conversation’ rather than a managed activity which requires a different type of engagement by those traditionally responsible for communications activity. Intranet responsibilities are subtly shifting between those responsible for intranet management and intranet users

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enterprise 2.0 BT case studies adoption enterprise wikis btpedia enterprise blogging social networking mypages wordpress mediawiki confluence sharepoint2007 tagging rss TOREAD

21 Jan 08

Don't Fear the Wiki! Business Can Benefit

    • Other good reasons to choose wikis include:


      • Time Savings. Wiki does mean “fast,” after all. Wikis have a collaborative advantage over e-mail and better tracking functions than Microsoft Word. “They can accelerate project cycle times by cutting down on meetings, conference calls and e-mail volleyball,” notes Brainard.
      • No More Memory Loss. The ability to tag wiki pages allows users to recall those great ideas from a co-worker, the kind that used to languish in the e-mail queue and die off after 60 days. Wikis are a way to “capture group memory,” says Brainard.
      • Reduces E-mail. The ability of groups to collectively edit and develop documents can save hundreds of back-and-forth posts.
      • Better Venue for Client Collaboration. Wikis allow companies to work more directly with their clients on developing a finished product.
      • Younger Workers Already Use Them. Workers under 30 have grown up with YouTube, MySpace, and other Web 2.0 communication tools. They are used to the wiki concept, and take to it easily, notes Matt Cain, vice president and lead e-mail analyst at Gartner.

      The bottom line: it’s time to stop fearing the wiki. With today’s features, the wiki is one Web 2.0 tool that deserves a good look.

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