Emanuele Quintarelli's Library tagged 2007 →  View Popular

However, increasing evidence abounds that Enterprise 2.0 adoption has begun in earnest with a typical example being Wells Fargo taking the plunge,
having rolled out Enterprise 2.0 platforms to 160,000 workers. It has
become clear that we’re moving out of the early pioneer phase to a
broader acceptance phase. From the production side, a brand new analysis
indicates that the business social software market will be nearly $1
billion strong this year and over $3.3 billion by 2011. In these and
other ways, such as the growing collection of success stories, Enterprise 2.0 has arrived.

The big question for many of those on the fence now is: 1) Do we now
have the right capabilities in terms of ready Enterprise 2.0 products?
And 2) Do we generally understand how to apply them properly to obtain
good returns on our investment in them? Knowing the answers to both
questions will almost certainly tell us if we’re ready for mainstream
adoption of adoption of Enterprise 2.0 any time soon.

Did the original articulation of Enterprise 2.0 have the right focus
and point us in the best direction? And has the conception of it
evolved from this vision to reflect that which we’ve learned along the
way? Going back again to our two questions that will inform us as to
the state of Enterprise 2.0; what have learned from our
experiences with the early platforms and initial rollouts of Enterprise
2.0 and what does it teach us?

The state of Enterprise 2.0 - Fall 2007

• Enterprise 2.0 is going to happen in your organization with you or without you

• Effective Enterprise 2.0 seems to involve more than just blogs and wikis

• Enterprise 2.0 is more a state of mind than a product you can purchase

• Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media

• The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time

• Enterprise 2.0 doesn’t seem to put older IT systems out of business

• Your organization will begin to change in new ways because of Enterprise 2.0. Be ready