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Logic+Emotion: Re-designing Your Business Culture
The fact is that you can bring in the best of technologies or have the best of intentions for opening up your organization, but if at the core the organization isn't calibrated for it, efforts cannot scale or potentially be ineffective.
Whether your social initiatives are internal or external, it's worth asking the following questions to determine if your organization is in the correct mindset when it comes to dealing with the changes in work, society and technology.
If we are listening, what are we listening for?
What do we do when we hear something we don't like?
Do we want real connections established between employees, customers, partners?
How can we reward those in our ecosystem who actively contribute?
Do we actually want to engage those who want to engage us? Can we?
However, all organizations will have to deal with these changes in some way that will better position them for the future. One of the biggest opportunities right now is tapping areas in your internal ecosystem which can benefit your organization. But buying the best tool out there will never change the hearts and minds of people who have been trained to hoard what they know (and rewarded for it) vs. sharing openly. In a newly emerging network economy a cultural shift will be required for best results.
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