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Portals and KM: Forrester Discusses Barriers to Intranet Use and Suggestions to Get Better
Intranet 2.0: The investment vs satisfaction corollary
Intranet 2.0: The investment vs satisfaction corollary
All intranet content is not the same
Content on the BT Intranet is divided into four different types, to enable information to be managed appropriately and allow users to separate fact from comment. A fifth category covers services, which are online processes where people do tasks to fulfil their roles.
Intranet 2.0 becomes mainstream
Social media adoption has accelerated on the corporate intranet, led by blogs, wikis and discussion forums. Despite a low cost of entry—often below $10,000—adopters are not reporting outstanding satisfaction with the investment, especially among the executive ranks, driven by inadequate planning and weak or non-existent business plans.
“Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in North America, Europe, and Australia and New Zealand,” says Toby Ward, the study author, and President, Prescient Digital Media.
Building Employee Engagement With Internal Social Networks
Towers Perrion study also found that:
* 43% of employees do not feel they know enough about their own customers
* 65% of employees do not feel they know enough about the competition to be fully effective
* Only 39% of employees feel they are informed about the differences between their company’s products and the competition
Social networking allows employees to connect with relevant or related individuals by subject matter, job description, geogrpahic location, and by personal networks to help birdge this information gap. In fact, for those social media doubting-Thomases that question the value of Intranet 2.0, there are increasingly more numbers that quantify the measured value:
* 52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) (Aberdeen Group)
* Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)
* Sabre has already attributed $500k in savings to their employee social networking tool
* Cisco attributes $millions in savings to their wikis
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