Home
Andy Brudtkuhl's Library tagged → View Popular
30 Twitter Tools for Business
How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren’t that many business tools for Twitter it seems. You rather should ask:
Which tools enable professionals best to use Twitter for business?
This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.
5 Tips For Getting More from Faceboo
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
Social Media Optimization: 16 Rules Revisited
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Bing + Yahoo! Now Equals 26% of Search Market
Two weeks ago we posted about the potential deal between Microsoft and Yahoo! . Now that the deal is official, the latest search numbers tell us that Google has 70.6% of all U.S. query volume while the combined Bing and Yahoo! Search now comprise 26% of all U.S. searches, leaving only 3.4% for the other 54 engines that we track in search share (1,465 search engines that we track in market share of visits). More data to follow tomorrow.
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.
Turn Web Traffic Into Foot Traffic - Building a Small Business Website
It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.
Online Reputation Management: 16 Free Tools
In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it’s an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation.
How To: Optimize For Conversion In Organic Search Results
SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead
Google Search Now Supports Microformats and Adds “Rich Snippets” to Search Results
Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.
Video in Email Boosts Click-Thru Rates 2-3x
Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.
Measuring & Selling the Value of SEO for Public Relations
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.
27 Steps to Successful Analytics
It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.
11 Internet Marketing Skills That Must Be Second Nature
There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.
The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
What the Tools Can Do
When considering the tools of social media and how they relate to your business communications needs, it’s important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
Video SEO Can Change Your Business
As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.
Promoting Without Being "That Guy"
“Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.
Understanding Social Media Metrics: Basic Modeling
What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in wsw
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo