Andy Brudtkuhl's Library tagged twittad →  View Popular

Since Twitter became the most popular thing since Jesus, advertisers have been trying to find a way to showcase their products on the micro-blogging giant. If you want to start making some money using advertisers’ funds, then you should check out Twittad.com.

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According to this article on Adage, Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show. They hired a company called Twittad to use their network of 4500 Twitter users to broadcast their branding and start conversations about their new models.

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Somewhere in between Skittles’ experiment of turning their homepage into a Twitter search for their brand and Magpie paying users to tweet sits the marketing effort that Land Rover tried last week for The New York Auto Show.

The campaign was part traditional media buy, part buzz marketing, and part pay-per-post, all sharing one common theme: Twitter (Twitter reviews).

mashable.com/...sponsored-hashtags - Preview

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Land Rover launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs.

The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in out-of-home venues to spread word of the Twitter-based effort, reports MediaBuyerPlanner.

The effort attempts to build conversations around the debut of new Land Rover models at the New York Auto Show. Twittads, a social media affinity network, was tapped by Wunderman, the direct marketing firm planning the integrated campaign, to boost its launch, writes AdAge.

www.marketingvox.com/gs-to-land-rover-effort-043856 - Preview

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The appeal to marketers is obvious: It's a cheap way to reach people through their trusted contacts. And Twittad's technology is able to sort its users by geography, demographics and interests, which can both lead to more targeted appeals and, perhaps, prevent Twitter users from feeling under siege by advertisers, a major concern.

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Some Twitter users are already trying to cash in. About 3,300 of them have signed up with Twittad LLC, a Des Moines, Iowa, firm that tries to connect them to marketers who want to place ads.

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