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Are Small Restaurants Dishing It Up Properly On Twitter?
If your favorite restaurant was on Twitter -- or maybe they already are -- would you follow them? First, what could a local restaurant have to say in 140 characters or less to whoever might be listening? Second, is Twitter really the place for them?
Some restaurants seem to think so. They have realized pretty quickly that there is a world of foodies on Twitter. It's a great fit for smaller, local single shops or chains. And some are getting it right.
Ultimate Guide to Twitter - Marketing, Tips, Best Practices & More - Web Analytics World Blog
Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Below is the ultimate guide to Twitter which includes tips, best practices, marketing strategies and how to's:
Social Media Optimization: 16 Rules Revisited
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Using social media for SEO
Search engine optimization has changed dramatically over the past few years.
The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
Advertisers Face Hurdles on Social Networking Sites
Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.
Zane Safrit: Social Media is About Listening
The power of social media is allowing anyone, anywhere to LISTEN anytime to anything.
5 Things You Need to Know About Social Media Marketing and PR
If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:
Time To Manage Your Social Media
Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here’s some simple steps you can take to manage your social media time more effectively:
What the Tools Can Do
When considering the tools of social media and how they relate to your business communications needs, it’s important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
Promoting Without Being "That Guy"
“Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.
Understanding Social Media Metrics: Basic Modeling
What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.
Fargo uses social networks to fight floodwaters
Kevin Tobosa checks out a Facebook page after he arrived to help with a dike leak along the flooding Red River Thursday, March 26, 2009 in Fargo, N.D. Tobosa established the Fargo-Moorhead Flood Volunteer Network last week to spread the word for volunteers via Facebook.
Building your brand through social media
With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
Ultimate How-To: Grow Your Social Media Network
In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
A Social Media Strategy for Restaurants
The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
The Social Media Monitoring Funnel - Social Monitoring Flowchart
The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Managing Social Media with a system
At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I’m a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)
What Will You Do When Social Media Isn’t Special Anymore?
We’ve talked about it before. The time is coming. Social media adoption continues throughout corporate America, still often the terrain of experimental marketing. And while most are struggling, you can envision the time when social media is no longer special.
Web Strategy: How to Measure your Social Media Program
Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.
Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.
Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
Social Media Strategy begins with one question
I talk to a fair number of people who want to pick my brain about their social media strategy. These conversations are often cut short, after I ask them one question: “What do you want to accomplish?”
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