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If your favorite restaurant was on Twitter -- or maybe they already are -- would you follow them? First, what could a local restaurant have to say in 140 characters or less to whoever might be listening? Second, is Twitter really the place for them?

Some restaurants seem to think so. They have realized pretty quickly that there is a world of foodies on Twitter. It's a great fit for smaller, local single shops or chains. And some are getting it right.

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Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Below is the ultimate guide to Twitter which includes tips, best practices, marketing strategies and how to's:

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Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

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Search engine optimization has changed dramatically over the past few years.

The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.

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Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.

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The power of social media is allowing anyone, anywhere to LISTEN anytime to anything.

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If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:

web strategy socialmedia

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here’s some simple steps you can take to manage your social media time more effectively:

web strategy socialmedia

When considering the tools of social media and how they relate to your business communications needs, it’s important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.

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“Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.

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What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

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Kevin Tobosa checks out a Facebook page after he arrived to help with a dike leak along the flooding Red River Thursday, March 26, 2009 in Fargo, N.D. Tobosa established the Fargo-Moorhead Flood Volunteer Network last week to spread the word for volunteers via Facebook.

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With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.

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In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

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The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

web strategy restaurant socialmedia

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

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At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I’m a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)

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We’ve talked about it before. The time is coming. Social media adoption continues throughout corporate America, still often the terrain of experimental marketing. And while most are struggling, you can envision the time when social media is no longer special.

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Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.

Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.

Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

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