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Using social media for SEO
Search engine optimization has changed dramatically over the past few years.
The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
more fromwww.ducttapemarketing.com
Advertisers Face Hurdles on Social Networking Sites
Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.
in list: Twitter Advertising
more fromwww.nytimes.com
Zane Safrit: Social Media is About Listening
The power of social media is allowing anyone, anywhere to LISTEN anytime to anything.
more fromzanesafrit.typepad.com
5 Things You Need to Know About Social Media Marketing and PR
If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:
more fromwww.pageonepr.com
Time To Manage Your Social Media
Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here’s some simple steps you can take to manage your social media time more effectively:
more fromwww.socialmediatoday.com
What the Tools Can Do
When considering the tools of social media and how they relate to your business communications needs, it’s important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
more fromwww.chrisbrogan.com
Promoting Without Being "That Guy"
“Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.
more fromwww.chrisbrogan.com
Understanding Social Media Metrics: Basic Modeling
What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.
more fromleftthebox.com
Fargo uses social networks to fight floodwaters
Kevin Tobosa checks out a Facebook page after he arrived to help with a dike leak along the flooding Red River Thursday, March 26, 2009 in Fargo, N.D. Tobosa established the Fargo-Moorhead Flood Volunteer Network last week to spread the word for volunteers via Facebook.
more fromwww.msnbc.msn.com
Building your brand through social media
With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
more fromwww.webstrategyblog.ca
Ultimate How-To: Grow Your Social Media Network
In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
more fromwww.interactiveinsightsgroup.com
A Social Media Strategy for Restaurants
The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
more fromwww.skribeproductions.com
The Social Media Monitoring Funnel - Social Monitoring Flowchart
The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
more fromwww.ignitesocialmedia.com
Managing Social Media with a system
At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I’m a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)
more fromwww.ducttapemarketing.com
What Will You Do When Social Media Isn’t Special Anymore?
We’ve talked about it before. The time is coming. Social media adoption continues throughout corporate America, still often the terrain of experimental marketing. And while most are struggling, you can envision the time when social media is no longer special.
more fromwww.livingstonbuzz.com
Web Strategy: How to Measure your Social Media Program
Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.
Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.
Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
more fromarthuralston.posterous.com
Social Media Strategy begins with one question
I talk to a fair number of people who want to pick my brain about their social media strategy. These conversations are often cut short, after I ask them one question: “What do you want to accomplish?”
more fromwww.ryananderson.ca
Marketing Tips for Twitter
Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.
more fromwww.twitip.com
How to: Build a Social Media Cheat Sheet for Any Topic
Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest.
Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.
more fromwww.readwriteweb.com
louisgray.com: 40 Key Elements to Getting Started In Social Media
Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.
more fromwww.louisgray.com
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