Andy Brudtkuhl's Library tagged search →  View Popular, Search in Google

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.

web strategy search conversion

SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead

wsw search conversion seo web strategy

google search

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.

wsw search web strategy

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component—a place name, or some other inferred geographic qualifier. So, what’s your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you’re looking to serve? Add those to your list too

web strategy local search

The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.

web strategy local search

A collection of terms and definitions from a number of Google’s patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

web strategy local seo search

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

web strategy local seo search wsw

The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results.

On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.

strategy web strategy search local hyperlocal internet marketing getanewbrowser

Alex Chitu from the Google Operating System has found a new experimental feature for Google Search: preferred sites. Thanks to this, you may soon be able to tell Google about your favorite sites and have them appear more often in your search results. If you like to get your movie data from the IMDB, for example, you can tell Google to prefer this site over other movie review services. This feature would also be very useful if you want Google to prefer results from your local newspaper over stories from national papers, or if you want to see product reviews from specific sites.

search google getanewbrowser

Putting aside all recent arguments and gossip as per privacy issues (yep, nothing is probably totally free and Google Analytics should be using its (your?) data in some way), I should confess, I love the tool and use it.

I’ve been compiling the list of a

googleanalytics search

Cuil is playing a dangerous game. Clayton Christensen’s research found that entrants almost always fail when they try to leapfrog over current competition by playing today’s game better. Incumbents have the skills, resources, and motivation to defend

business search

My first post for ReadWriteWeb (nearly a year ago) started with the premise that search was "game over", that Google had won and the only opportunity left was (re)search - i.e. what one does after the basic search. Unfortunately, none of the search start-

search google

Google (NSDQ: GOOG) on Tuesday plans to launch Google Site Search, a re-branded version of Google Custom Search Business Edition. Site Search, like its less elegantly named predecessor, gives businesses a way to offer Google search on their own Web sites

google search

The program in partnership with eBay and its PayPal unit will offer cash back to consumers who search on Microsoft Live and make a purchase. The announcement will be made in conjunction with a taped message from eBay CEO John Donahoe.

_blog microsoft search

api search twitter

We get the latest search trends from Google Trends and create you a handy Fresh Feed of your own to track the hot search terms in new media from the world's most used search engine.

trends search google simplifive RSS

seo search

RSS search generator feeds opml

s5 search opml monitor