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Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.

Tags: wsw, web strategy, roi on 2009-05-13 and saved by 2 people -All Annotations (8) -About

more fromwww.toprankblog.com

What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

Tags: web strategy, socialmedia, roi, internetmarketing, wsw on 2009-04-01 and saved by 5 people -All Annotations (0) -About

more fromleftthebox.com

It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.

Tags: getanewbrowser, roi, social media, web strategy on 2009-02-05 and saved by 3 people -All Annotations (18) -About

more fromwww.mediaphilosopher.com

On Twitter like several other online mediums, success matrix is not merely about page impressions but how engaging your Tweets really are. Traditionally measuring success of blog posts, article in journals or far worse, print media has been tricky. A lot of assumptions have been made, generally more traffic = more engagement. Although with Twitter the process can be more scientific.

Below I’m presenting a way (almost an algorithm) to quantify engagement on Twitter:

Tags: getanewbrowser, twitter, roi on 2009-02-05 -All Annotations (0) -About

more fromblog.kwiqq.com

Know your objectives in advance. Start small, when possible: think “proof of concept.” Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

Tags: pr, social media, roi, web strategy, getanewbrowser on 2008-11-17 and saved by 3 people -All Annotations (0) -About

more fromwww.pr-squared.com