Andy Brudtkuhl's Library tagged pr →  View Popular, Search in Google

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

web strategy pr whitepaper

Know your objectives in advance. Start small, when possible: think “proof of concept.” Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

pr social media roi web strategy getanewbrowser

For years the Public Relations industry has ironically one of the worst reputations –esp since they are hired to look after the reputations of their own clients. Things only got worse as some brands got punk’d; the introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We’ve already talked to death about the risks and the changes that are happening to this industry, yet I’m hoping to elevate the viewpoint out of the gutter and focus on the larger opportunities –and risks at the industry level.

social media pr web strategy

In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships.

It serves each of us well to stay up on social media trends—learning faster, easier ways to share information.

With that, here are 10 of the best social media tools for PR professionals and journalists:

pr social media web strategy

PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. Upgrade to a customized newsroom for your brand or client and we’ll host a full archive of your PitchEngine SMRs for your corporate website and share them with our database of media users. Save money, save time, and step up your PR to the next generation with PitchEngine.

pr smpr

we have unleashed one of the most intensive training regimens I know of for our staff. While our focus is on digital and "digital influence," there are a lot of other skills that will help the next generation of communications experts (do we need to retire the "public relations" term?).

The next generation will need to get strong in the following. I have begun the process of drilling down into each to offer some practical "how-to's" for each. Look for more in the future or even create your own and link back here:

getanewbrowser newmedia pr