Andy Brudtkuhl's Library tagged orm →  View Popular

ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order:

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reputation orm web strategy

In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it’s an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation.

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wsw reputation tools orm web strategy

Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

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web strategy Twitter social monitoring ORm onlinereputationmanagement

Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!

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getanewbrowser twitter onlinereputationmanagement ORM

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

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web strategy socialmedia ORM getanewbrowser

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ORM

Listening tools

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web strategy orm

The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.

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orm onlinereputationmanagement social media web strategy

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* Monitor who's talking about your brand
* Manage your real-time reputation
* Gain deeper customer insight
* Quantify brand perception

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orm

We’re doing business in an era when search engines appear to be putting greater value on blogs and user-generated content; when customers are more likely to trust the unfettered comments of their peers; and when anyone unfamiliar with who you are and what you do is likely to type your name into a search engine and “Google” you. That’s why reputation management is near the top of the SEO Success Pyramid. If you hope to succeed online over the long haul, what other people say about you matters. A lot.

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onlinereputationmanagement orm reputation

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orm

It's been quite interesting over the past few months watching various companies make use of social media tools like Twitter to better communicate with customers or other constituents.

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orm twitter

Online reputation management (ORM) is quickly becoming the most important brand management tactic as people continue to learn more about companies online than ever before. In practical terms, ORM is the process of proactively tracking and developing your

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orm reputation branding

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orm

Once a brand enters the marketplace, it becomes the subject of many online conversations. Most of the time, these dialogs will stay under the radar and have little or no effect on overall revenue. However, profound business implications can occur for bran

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branding reputation orm

Some highlights include:

* 53% of companies are making reputation monitoring a strategic priority in 2008.
* Yet, only 42% have any kind of online reputation plan in place, and
* 55% of those polled say they are not adequately prepared to han

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orm internet business

Monitor social media effectively with Radian6’s user-friendly web dashboard. It allows topics to be quickly set up for monitoring, queries and analysis. Use it to uncover seemingly hidden issues and trends that could affect strategic directions for cl

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orm tools socialmedia

online reputation management - similar to Trackur. Still need to check out.

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