Andy Brudtkuhl's Library tagged onlinereputationmanagement →  View Popular, Search in Google

Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

web strategy Twitter social monitoring ORm onlinereputationmanagement

Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!

getanewbrowser twitter onlinereputationmanagement ORM

The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.

orm onlinereputationmanagement social media web strategy

We’re doing business in an era when search engines appear to be putting greater value on blogs and user-generated content; when customers are more likely to trust the unfettered comments of their peers; and when anyone unfamiliar with who you are and what you do is likely to type your name into a search engine and “Google” you. That’s why reputation management is near the top of the SEO Success Pyramid. If you hope to succeed online over the long haul, what other people say about you matters. A lot.

onlinereputationmanagement orm reputation