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Tribune has sent out a letter to its advertisers across newspaper, TV and other publishing outlets, trying to assure them about its Chapter 11 filing and its hopes to come out restructured on the other end. From the letter, some key points:

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Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America.

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The people formerly known as the readers have now become readers/writers. In the "good old days" of the print newspaper, we only got a few letters each day. Today, we get hundreds and sometimes thousands of comments on our news articles each day. With the click of a button, readers can easily and instantly post reactions to articles. Furthermore, the readers don't only react to our articles -- they react far more often to each others' comments. The article may start a discussion, but it does not necessarily remain the center of attention.

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The Tribune Company, the newspaper chain that owns The Chicago Tribune and The Los Angeles Times, is trying to negotiate new terms with its creditors and has hired advisers for a possible bankruptcy filing, according to people briefed on the matter.

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The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year.

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Here’s a closer look at the 303 newspaper Twitter accounts (28 more than last month). On average, each account as 131.85 followers — down slightly from last month. The “new to me” accounts are marked according to when I discovered them. Accounts that have

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