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A Simple Model for Online Journalism
As a four-year veteran of a journalism-driven local online media start-up, I believe there’s a very viable business formula that’s actually quite simple, and here today: take advantage of new tools and techniques to cover the news creatively and efficiently; sell sophisticated digital advertising in a sophisticated fashion; keep the Web content free, and charge a high price for content and interaction that are delivered in-person via conferences and events. And don’t expect instant results.
Ann Arbor News to go Online Only
This is a difficult day for all of us at The Ann Arbor News. I've announced to my colleagues here that we will publish our last edition in July, when a new company called AnnArbor.com LLC will begin sharing local news and information with the community.
Dear Newspapers: Focus On Enabling Your Community; Not Whining About Who Owes You Money
There have been a whole series of stories lately, often from newspaper industry insiders, bemoaning the sorry state of their industry. Obviously, we've been seeing (and pointing to) similar stories for a few years now, but their pace has accelerated in the last few months -- with a pretty clear trend: blame others for the newspaper industry ills (the internet! Google! Craiglist! those darn kids! etc.), and then work out some totally hypothetical model that will somehow force someone else to pay, rather than give people a reason to buy. This distinction is pretty important.
Search Advertising Runs into the Recession
U.S. search advertising spending fell 8% in the fourth quarter of 2008 from the same period in 2007, according to a new study from search advertising firm Efficient Frontier, whose search industry spending index was flat for most of 2008. The study — which covers an undisclosed portion of the $750 million in annual spending the company manages globally — marks the first quarter of negative annual growth for its index in the several years Efficient Frontier has been gathering such data, says James Beriker, president and CEO of the firm.
Tribune’s Ch. 11: Its Letter to Advertisers
Tribune has sent out a letter to its advertisers across newspaper, TV and other publishing outlets, trying to assure them about its Chapter 11 filing and its hopes to come out restructured on the other end. From the letter, some key points:
Newspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America.
Journalists Are a Chatty Bunch, as CNN Finds Out on Twitter
CNN says it wants newspaper feedback as it creates a news wire service to compete with The Associated Press and other services. At a meeting last week, one newspaper staff member offered his advice — and shared the framework of CNN’s plans — in real time on the social messaging Web site Twitter.
My 'Crisis' Advice to Newspaper Company CEOs: 11 Points to Ponder
To survive, publishers have to let this one go. Digital (online and mobile) is the future; younger people have already adopted digital media as a lifestyle, and they're not going to miraculously start reading print newspapers in any significant numbers as they grow older. Print will continue to decline as its core audience ages. So put the future at the center of the company, not the past. Now, and not before it's too late.
MediaShift . A Newspaper's Role in Bringing the Community Together | PBS
The people formerly known as the readers have now become readers/writers. In the "good old days" of the print newspaper, we only got a few letters each day. Today, we get hundreds and sometimes thousands of comments on our news articles each day. With the click of a button, readers can easily and instantly post reactions to articles. Furthermore, the readers don't only react to our articles -- they react far more often to each others' comments. The article may start a discussion, but it does not necessarily remain the center of attention.
Deeply in Debt, Tribune Co. Could Be Flirting With Bankruptcy
The Tribune Company, the newspaper chain that owns The Chicago Tribune and The Los Angeles Times, is trying to negotiate new terms with its creditors and has hired advisers for a possible bankruptcy filing, according to people briefed on the matter.
It’s The Link Economy Stupid
The New York Times has rolled out a new feature that sees it linking out on its front page.
Times Extra adds related links from across the web using BlogRunner, the blog meme tracking service the Times acquired last year. As much as any one would appreciate a link on the front page of NYTimes.com, the links are displayed using a js embed, so unfortunately would appear to be blind to search engines.
Gannett Blog
Gannett now expects to eliminate about 2,000 jobs in the community newspaper division alone, says a new Editor & Publisher story that suggests the final tally may be higher, once two of the biggest sites outside the division -- USA Today and Detroit -- reveal their plans.
Rocky Mountain News Put Up For Sale
The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year.
Will Local TV News Be The Next To Have Its Reckoning Day?
But with the slowdown in ad spending and the rise of parts of the population completely unfamiliar with the idea of local TV news, just like they're largely unfamiliar with getting news from newspapers, the future looks bleak. Will TV stations manage to negotiate the shift to the internet any better than most newspapers have done? That too, seems doubtful.
Watching the Times struggle (and what you can learn)
Page by page, section by section, the influence of the New York Times is fading away. Great people on an important mission, but their footprint is shrinking and the company is losing stock value and cash and power and the ability to have the impact that they might.
Murdoch: The Future Of Newspapers Goes Beyond Dead Trees
Murdoch, the chairman and chief executive of News Corp., gave a speech on Sunday titled "The Future of Newspapers: Moving Beyond Dead Trees." In the speech, he made the bold statement that newspapers would always be around in some form or other. "Too many journalists seem to take a perverse pleasure in ruminating on their pending demise," he said. "Unlike the doom and gloomers, I believe that newspapers will reach new heights in the 21st century."
Joe The Plumber's Landing Page
But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.
Death Of Old Media Exaggerated, They Have At Least Five Years Left
“One of the things we need to get into context here is that traditional media isn’t dead yet and won’t be for the next five years. It’s very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context.”
Advertising - Newspapers’ Web Revenue Is Stalling
Newspapers, already facing a grim economic forecast, are digesting another piece of bad news: the growth in online advertising they saw as their salvation has slowed to a crawl.
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