Andy Brudtkuhl's Library tagged localization →  View Popular

But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.

www.avc.com/...joe-the-plumber.html - Preview

web strategy localization media getanewbrowser

Re-localization is about locals. It is about people who like being in one place and interacting with neighbors. This does not make it a closed world. Local shopkeepers/restaurants/cafes welcome the stranger/traveler/tourist with their credit card. Realtors, plumbers and all kinds of small businesses welcome the newcomer, who may put down roots here and become a regular customer.

www.readwriteweb.com/...calization_opportunities_l.php - Preview

getanewbrowser localization local2.0