Andy Brudtkuhl's Bookmarks tagged localization →  View Popular

But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.

Tags: web strategy, localization, media, getanewbrowser on 2008-11-17 and saved by 4 people -All Annotations (3) -About

more fromwww.avc.com

Re-localization is about locals. It is about people who like being in one place and interacting with neighbors. This does not make it a closed world. Local shopkeepers/restaurants/cafes welcome the stranger/traveler/tourist with their credit card. Realtors, plumbers and all kinds of small businesses welcome the newcomer, who may put down roots here and become a regular customer.

Tags: getanewbrowser, localization, local2.0 on 2008-10-13 and saved by 8 people -All Annotations (0) -About

more fromwww.readwriteweb.com