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Andy Brudtkuhl's Library tagged localization   View Popular, Search in Google

Nov
17
2008

But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.

web strategy localization media getanewbrowser

Oct
13
2008

Re-localization is about locals. It is about people who like being in one place and interacting with neighbors. This does not make it a closed world. Local shopkeepers/restaurants/cafes welcome the stranger/traveler/tourist with their credit card. Realtors, plumbers and all kinds of small businesses welcome the newcomer, who may put down roots here and become a regular customer.

getanewbrowser localization local2.0

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