Andy Brudtkuhl's Library tagged local →  View Popular

Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

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local seo web strategy

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

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local seo web strategy

A recent addition to the Google Local Business Center enables companies to link directly to coupons listed on Google Maps. Links can go to all coupons or individual ones.

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web strategy local

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twitter advertising marketing local

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component—a place name, or some other inferred geographic qualifier. So, what’s your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you’re looking to serve? Add those to your list too

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web strategy local search

The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.

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web strategy local search

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

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local analytics google web strategy

A collection of terms and definitions from a number of Google’s patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

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web strategy local seo search

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

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web strategy local seo search wsw

I know this Local SEO guides have been written many times by others, so I’ll try to cover it well enough so readers don’t feel the need to read more Local SEO tips and waste more time.

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web strategy local seo

In these stats lies a big - but fleeting - opportunity: serving local businesses by helping them use online well. By this, I don’t mean doing what local newspapers have been doing: trying to sell them display or directory ads, just as they did in papers but in a new medium. Instead, I mean redefining what it means to help them succeed online. This might mean helping them place ads smartly on Google with good SEO (see Fred Wilson’s tweet out of our New Business Models for News Summit at CUNY). It might mean finding was to help local businesses interact more meaningfully with their own communities.

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web strategy seo local

This is a Showcase Lawn Map on the web site of WiseGrass, a small lawncare service provider in central Pennsylvania. It’s an embedded Google Map with user-created content for each of the showcase lawns. Here’s a list of reasons why this is great:

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web strategy seo local

The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results.

On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.

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