Andy Brudtkuhl's Library tagged landingpage → View Popular

Filter:
All
Annotated

01 Dec 09

Landing Page Optimization Silver Bullets

Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.

www.wilsonweb.com/...ash-silver-bullets.htm - Preview

web strategy landingpage

17 Nov 09

Landing Page Testing: How to test and what to test

Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.

www.ppchero.com/g-how-to-test-and-what-to-test - Preview

web strategy landingpage ecommerce

05 Oct 09

Simple Keyword Insertion for Landing Pages : PPC Fool

How to insert dynamic keywords via PPC into your landing page

www.ppcfool.com/...rd-insertion-for-landing-pages - Preview

ppc landingpage

There is just 1 simple change on your destination URL’s in adwords. Just add

?kw={Keyword} to the end of your destination URL and you are done. For example if your destination URL is http://www.lander.com then the new URL would be http://www.lander.com/?kw={Keyword}

20 May 09

Five Tips for Writing Effective Web Headlines - Conversion University Help

You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read.

Here are five tips for writing headlines that will draw in user attention.

www.google.com/...answer.py - Preview

conversion google landingpage web strategy