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"Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary point was that sites in general need to do more than just sell ads and post news items. The need to sell services, including optimizing advertisers’ web presence across search and directories sites, as well as on social media and the mobile web"
A number of Web start-up companies are creating so-called hyperlocal news sites that let people zoom in on what is happening closest to them, often without involving traditional journalists.
Kevin Tobosa checks out a Facebook page after he arrived to help with a dike leak along the flooding Red River Thursday, March 26, 2009 in Fargo, N.D. Tobosa established the Fargo-Moorhead Flood Volunteer Network last week to spread the word for volunteers via Facebook.
The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results.
On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.
Today, the Knight Foundation has announced funding totaling $5 million for 21 initiatives to encourage new media at the local level.
The projects range from developing a Web site for an existing publication covering Philadelphia public schools to the creation of a community problem-solving group in Minnesota. The grants range from $41,250 to $500,000.
Prepping for the long financial winter, hyperlocal content network Outside.In has secured an undisclosed amount of funding. Previous backers Union Square Ventures, the New York City Investment Fund and Betaworks all participated in the new investment, among others. The new money comes just a few months after the Brooklyn, NY-based company picked up $3 million in its third round of funding.
Discussing the trends of localization on the web, how it can be accomplished, how it is powered, and what direction it is going. -Andy is the Chief Web Guru at 48Web, a Des Moines, IA based web strategy and consulting firm.
I wondered how this world of hyper-local sites had changed since that time. Were the businesses starting to gel? Was the community responding in positive ways and contributing? What were the lessons and challenges for the publishers of these sites, and ho
Enter placeblogging. Placebloggers are local citizens who know what is going on in their town and take the time to talk about it on the web. They blog about local real estate concerns, town politics, the high school baseball game, the opening of a new sta
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