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Google Website Optimizer video tutorials to learn how to drive, measure, and convert traffic to your website.

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There's something very straight-forward about Google's branding. It doesn't complicate the experience with flowery user design or site mascots. It offers exactly the type of experience you'd expect to receive from a company that showcases its name in mostly primary colors. However, when Google announced today's additions to the "Google Services for Websites" suite, it took us a minute to remember what the company blog post was referencing. In a world where even browser names conjure images of animals or finely tuned cars, the company's simply named "Google Services for Websites" is extremely useful but often easy to forget.

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You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.

Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read.

Here are five tips for writing headlines that will draw in user attention.

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Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:

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The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.

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The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

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Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.

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If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16

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Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.

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Google’s efforts to expand its advertising empire beyond the confines of the Internet have hit their first major setback.

The company said on Tuesday that it would end a two-year-old program to sell ads in newspapers because the effort, called Google Print Ads, had not been as successful as expected.

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Alex Chitu from the Google Operating System has found a new experimental feature for Google Search: preferred sites. Thanks to this, you may soon be able to tell Google about your favorite sites and have them appear more often in your search results. If you like to get your movie data from the IMDB, for example, you can tell Google to prefer this site over other movie review services. This feature would also be very useful if you want Google to prefer results from your local newspaper over stories from national papers, or if you want to see product reviews from specific sites.

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To set up CalDAV support for Google Calendar in Apple's iCal, follow these steps:

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The browser is based on the portable version of Firefox, which means you can run it without messing up your normal Firefox settings. You can also run it from a USB flash drive. At first glance, the browser looks a lot like Google Chrome, thanks to the ChromiFox theme. The home pages have been set to Gmail, Google Reader, and Google Docs, and there are bookmarklets that will open GTalk, Google Calendar, or Google Notes in your sidebar. But that's just the start.

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Have you ever wanted to mark up Google search results? Maybe you're an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it's not there at all and you'd like to add it. Or maybe you'd like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.

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Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

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If nothing else, Android offer some of the first real competition for the iPhone and may well force Apple to relinquish a little control in the interests of innovation.

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T-Mobile USA plans to begin selling the first smart phone powered by Google Inc.'s new mobile software late next month, according to people familiar with the matter, facing off against Apple Inc.'s iPhone and Research In Motion Ltd.'s BlackBerry with a device that blends aspects of both.

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Google added some new features to Google Docs. Among these are a built-in version of the Merriam-Webster Collegiate Dictionary and thesaurus, as well as the ability to look up any term in the Encyclopedia Britannica. You can also now highlight any word in a document to initiate a search in Google or Google Images. For now, these new features are only available in English.

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