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With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.

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What is Content Strategy?

Content strategy plans for the creation, publication, and governance of useful, usable content.

Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place.

Otherwise, content strategy isn’t strategy at all: it’s just a glorified production line for content nobody really needs or wants. (See: your company’s CMS.)

Content strategy is also—surprise—a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content—a critically important process that’s often glossed over or even skipped by project teams.

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I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships.

The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.

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