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With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.
In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
"Community Manager" is a position increasingly being hired for at large corporations (see Jeremiah Owyang's growing list of people with that kind of job) but what about smaller companies? We asked a number of people what they thought and the following dis
There's an interesting debate going on among some newspaper industry watchers, concerning how newspapers should approach the question of "community." Paul Gillin has written that the concept of newspapers building communities is a fallacy and that newspap
The “Falls Church Incident” was earthshaking only in the most literal sense, but it is an interesting proof of concept that news can be broken on Twitter.
Yet in all this craziness, it would behoove those looking into this space to step back for a moment, take a deep breath, and realize something fundamental… social networking is a micro-phenomenon of a much larger macro-trend that the Internet has spawne
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