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30 Mar 09

Future of PR: When Agencies Represent Communities –Not Brands

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

www.web-strategist.com/...present-communities-not-brands - Preview

getanewbrowser web strategy community

25 Feb 09

Ultimate How-To: Grow Your Social Media Network

In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

www.interactiveinsightsgroup.com/...grow-your-social-media-network - Preview

web strategy community socialmedia

16 Jul 08

Do Startup Companies Need Community Managers? - ReadWriteWeb

"Community Manager" is a position increasingly being hired for at large corporations (see Jeremiah Owyang's growing list of people with that kind of job) but what about smaller companies? We asked a number of people what they thought and the following dis

www.readwriteweb.com/...hiring_a_community_manager.php - Preview

community socialmedia business

Techdirt: You Don't Build Communities, You Enable Them

There's an interesting debate going on among some newspaper industry watchers, concerning how newspapers should approach the question of "community." Paul Gillin has written that the concept of newspapers building communities is a fallacy and that newspap

techdirt.com/...1644431654.shtml - Preview

community strategy media

07 May 08

Breaking news, Twitter style

The “Falls Church Incident” was earthshaking only in the most literal sense, but it is an interesting proof of concept that news can be broken on Twitter.

blogs.reuters.com/...breaking-news-twitter-style - Preview

_blog community journalism twitter

30 May 06

Social Networks are the New Media

Yet in all this craziness, it would behoove those looking into this space to step back for a moment, take a deep breath, and realize something fundamental… social networking is a micro-phenomenon of a much larger macro-trend that the Internet has spawne

gigaom.com/...ial-networks-are-the-new-media - Preview

article business community marketing media social network managingtheedge

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