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Why Brands Are Unsuccessful in Twitter
- Brands are slow to the party
- Corporate domain: "out for lunch"
- Not personal enough
- Too personal
- campy personal wears thin
- big brother is watching
- hybrid brands won't last
- ROI unclear
- No one gives a care
Brand Hijack - Blogging
Yesterday I posted about a Romanian company, TrustyPig, ripped off a local Des Moines web startup SmartyPig. After that, I made a call to action - for a Social Brand Hijack. It had ten steps - the first being to blog about it. In this post I’ll highlight
TrustyPig steals web design from SmartyPig
A local Des Moines web startup, SmartyPig, recently had their entire web design ripped off by a Romanian company called TrustyPig that apparently is an “all inclusive traffic and income generating program”.
Online Reputation Management 101: An Introduction To Branding Yourself Online
Online reputation management (ORM) is quickly becoming the most important brand management tactic as people continue to learn more about companies online than ever before. In practical terms, ORM is the process of proactively tracking and developing your
5 Twitter Tactics for Building a Stellar Brand
Assuming that you’ve already matched your Twitter username to your personal or company brand, here are some suggestions for using Twitter to build your online reputation:
louisgray.com: Social Media Experts are the New Webmasters
As the Internet has changed, so too have the buzzwords. As one friend recently noted, simply having a blog isn't the differentiator it was a few years ago. Now, just about everybody has one (or more), so making you a blogger isn't anything special unto i
15 Internet Sites That Can Make or Break Your Brand - Inside CRM
Once a brand enters the marketplace, it becomes the subject of many online conversations. Most of the time, these dialogs will stay under the radar and have little or no effect on overall revenue. However, profound business implications can occur for bran
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