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Andy Brudtkuhl's Library tagged analytics   View Popular

12 Aug 09

Google Website Optimizer - Video Tutorials | Web Strategy Workshop

Google Website Optimizer video tutorials to learn how to drive, measure, and convert traffic to your website.

bit.ly/ZYC9H - Preview

google website optimizer testing with optmizer videos analytics conversion

18 May 09

Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People | Toronto

Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:

www.searchenginepeople.com/...comment-page-1 - Preview

web strategy analytics google

13 May 09

27 Steps to Successful Analytics

It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.

www.conversationmarketing.com/...ps-to-successful-analytics.htm - Preview

wsw web strategy analytics

23 Apr 09

Tracking Local Search Traffic with Analytics

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

blumenthals.com/...-search-traffic-with-analytics - Preview

local analytics google web strategy

09 Mar 09

SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic

When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.

www.searchenginejournal.com/...9105 - Preview

analytics seo web strategy

19 Feb 09

Stop bouncing: tips for website success

Bounce rate has these attributes:
1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click!
2) It is available in most web analytics tools, including our own Google Analytics.
3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.

googleblog.blogspot.com/...-tips-for-website-success.html - Preview

web strategy analytics

The Missing Google Analytics Manual

Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.

www.grokdotcom.com/...issing-google-analytics-manual - Preview

web strategy analytics google

3 Free, Useful SEO/Analytics Tools You May Not Use

If you’ve done much publishing on the web, you’re probaly already familiar with Search Engine Optimization, or SEO. However, many web workers stick with the same small handful of SEO tools. There are quite a lot of them available online for free, and testing keywords and looking at analytics across multiple tools can make a lot of sense, especially since optimizing them is an inexact science.

webworkerdaily.com/...nalytics-tools-you-may-not-use - Preview

web strategy analytics seo

05 Feb 09

New SEO reports for Google Analytics - Yoast - Tweaking Websites

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were these:

* An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result.
* An overview of the ‘Entrance Keywords’ of a specific page.

yoast.com/o-reports-for-google-analytics - Preview

web strategy getanewbrowser seo analytics

02 Feb 09

6 Tools Every Google Analytics User Should Have

Google Analytics is a fantastic tool as it is - and it's always improving, but there are a lot of people out there that have created tools to make it even better.

In an effort to make everyone aware of these fantastic and easy-to-use tools, I've compiled a list of the ones we use everyday. If we missed one, or if you've got a great tool that we should add to the list, please let us know! We're always looking for ways to make Google Analytics easier to install and use. I hope you find them as useful as I do, and a big thank you goes out to each of the people responsible for these fantastic time-saving tools.

www.roirevolution.com/...6_google_analytics_tools.html - Preview

analytics getanewbrowser web strategy

06 Jan 09

Track SEO rankings with Google Analytics

Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.

yoast.com/-seo-rankings-google-analytics - Preview

getanewbrowser analytics SEO web strategy

05 Jan 09

Budgeting 2009 Web Strategy - Analytics

As I mentioned last year - as well as on many posts since - analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don’t have time and most just don’t know what the data means.

getanewbrowser.com/...ng-2009-web-strategy-analytics - Preview

web strategy analytics budgeting

16 Dec 08

14 free tools that reveal why people abandon your website

Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!

www.conversion-rate-experts.com/...understanding-your-visitors - Preview

usability web strategy analytics

03 Dec 08

Advertising - Web Marketing That Hopes to Learn What Attracts a Click

Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience. They are creating hundreds of versions of clients’ online ads, changing elements like color, type font, message, and image to see what combination draws clicks on a particular site or from a specific audience.

www.nytimes.com/...03adco.html - Preview

web strategy advertising analytics internet marketing

17 Nov 08

The Feedback Loop Gap

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."

adcentercommunity.com/...the-feedback-loop-gap.aspx - Preview

web strategy analytics

27 Features That Make Google Analytics Best of Breed

So you’ve just gotten access to the shiny new version of Google Analytics? Here are the 27 essential features of the best analytics software money can buy (it’s free, of course), and how to utilize them to your advantage.

mashable.com/...27-google-analytics-features - Preview

analytics web strategy

A framework for measuring social media

Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.

www.beingpeterkim.com/...a-framework-for.html - Preview

social media web strategy analytics

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