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6 Ways to Use Twitter to Market Your Small Business
From restaurant Crepe Cellar in Charlotte that's using it to offer unadvertised specials, to Kilwin's, an amazing fudge and ice cream place, that's using it to drive customers sample their WillyWonka-esque delights.
If you want to think bigger about your business communciations, it's time to get on board Twitter. What do you need to know if you want to use Twitter to market your business? Here are a few brief pointers:
Taco John's Goes Viral
"Taco John's has historically been a very crowd-based social brand—with many of our customers creating their own Facebook pages [and] Twitter accounts, and blogging about their favorite menu item or Taco John's experience," says Renée Middleton, vice president of marketing at Taco John's. "We wanted to build off that existing online energy and connect with our most loyal customers so we could thank them with exclusive offers and information."
Menu Design Blog and Restaurant Marketing Ideas: Free Restaurant Twitter Backgrounds
MustHaveMenus has put together a set of free Twitter backgrounds for those in the food industry. Featuring hip, cute icons of the restaurant industry, MustHaveMenus' backgrounds will get your Twitter page noticed. Our backgrounds can also be used on your restaurant's MySpace page, or as your own personal desktop wallpaper.
Restaurant Twitter Use
The biggest complaint about Twitter is people say that many of the postings are about the banality of daily life, like what you had for lunch. Well, if people are talking about their meals on Twitter, doesn’t it make sense for restaurants to have a presence there? In this post you’ll find a compilation of tips for restaurants marketing on Twitter.
Real Time Local Advertising – a New Business Model
Yes, advertisements are currently the bain of any social media system – witness the raw reaction to Apple and Skype for using Magpie, a bald-faced ad ploy. But ads that propose a “deal” are initiating a good will conversation that most Twitterers will tolerate. Those who don’t care to follow local merchants won’t.
How Tweeting Can Cure Your Hunger : Twitter & Restaurant Marketing
Twitter is a great tool to promote discounts and deals, but I often wondered when will restaurants and clubs are going to take advantage of this great micro-blogging site? This is what I would do if I were a restaurant or club owner to get the most recent specials, deals and discounts out to yet another area of social media
Restaurants finding Twitter a cheap, effective marketing tool
What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.
Learn How To Explode Your Restaurant’s Sales Using Twitter
For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap.
Local restaurant's 'Twitter Tuesday' draws social networking fans
The local restaurant is using Twitter, a fast-growing social networking Web site, to lure new customers and to keep current patrons in the loop. Tuesday was the first-ever "Twitter Tuesday," where customers who mention the concept get 25 percent off the breakfast or lunch special.
Twitter Foodies, Twitter Restaurant Reccomendations, Twitter & Food Trucks, Twitter Tips
And the trend is spreading to other wheel meals as more food trucks — a fast-growing food phenomenon in major cities, especially in the West — are using the social networking site to draw customers.
Thanks to Twitter, America's First Viral Eatery
Thanks to Twitter and the Web, L.A. is obsessed with the Korean tacos of America's first viral eatery.
Dell's Twitter outlet generates millions in revenue
The secret formula for Dell has been to use Twitter as a way to extend exclusive offers, discounts and other forms of savings. Everyone loves a bargain, right? Before you knew it, thousands of people were following @DellOutlet -and it’s numbers are now in excess of 600,000.
How to use Twitter for local advertising
We see Twitter positioning itself as a local advertising platform: It's simple to use, requires little time commitment to Tweet, and free. Here's a guide for local merchants on how to use Twitter to reach their local audience...
TRANSPARENT REAL ESTATE: Twitter is Destined to Become a Local Advertising Media
Up to now, Twitterers have recoiled at the horror of anybody sales pitching or advertising on Twitter. And definitely, spamming, the MLM pushers and the get rich quick messages collectively create an unavoidable Twitter ghetto. Yet, advertising done right - like Tweeting deals of the day, or announcing the next stop of the Korean Taco Truck adds value to daily life. Even if the "deal of the day" doesn't apply to you that day, you can start a conversation with the Tweeting merchant to ask what else is on sale.
Nestle Ad Campaign Incorporates Twitter
Juicy Juice is going social. As in, using social networking in its ads. While Nestle isn’t the first to use Twitter in an ad campaign
, it’s possibly the first to incorporate the ability to post tweets from within the ad and have them appear anywhere on the web.
The ads are being tested on mom-centric sites and ask questions that readers can answer directly in the ad. And if you’re already logged on to Twitter, your answers go straight to the ad.
The Ups and Downs of Paid Tweeting
Word is that popular blogger Perez Hilton is making big-money deals to do some paid tweeting. Some will be quick to point out that this kind of behavior will ruin Twitter, but really, it will just piss off Perez Hilton's followers at worst. If it pisses them off enough, they'll just stop following him. At best, he is selective with his sponsored tweets and does not alienate his audience, and makes some nice bank while he's entertaining his fans (not that he isn't already doing that).
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