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10 Insightful Uses of Google Webmasters Tool
Have you been using Google Webmasters Tool ? If you’re serious about your site’s general health, I very much recommend using it. But its also a fact that its an “ignorable tool”, you could check the main dashboard and get away with it. But digging more into the tools available can reveal some very interesting info.
20 of the Best SEO Plugins for WordPress
With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.
Bing + Yahoo! Now Equals 26% of Search Market
Two weeks ago we posted about the potential deal between Microsoft and Yahoo! . Now that the deal is official, the latest search numbers tell us that Google has 70.6% of all U.S. query volume while the combined Bing and Yahoo! Search now comprise 26% of all U.S. searches, leaving only 3.4% for the other 54 engines that we track in search share (1,465 search engines that we track in market share of visits). More data to follow tomorrow.
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.
Bing Website Optimization Guide
Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it’s a good time to learn how to optimize your website for Bing.
How To: Optimize For Conversion In Organic Search Results
SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead
3 Ways Companies Sabotage Their SEO Investment
Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.
Small Business SEO: Starting with the Right Success Metrics
The first thing clients say to me when requesting SEO is invariably centered around rankings. “I want to be position so and so, for such and such a keyword.” And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn’t always about ranking. And rankings aren’t an overnight success story – they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for “xyz” may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for “uvwxyz” and “abcdefg” may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.
Using social media for SEO
Search engine optimization has changed dramatically over the past few years.
The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
Small business search engine optimization
anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix...
When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion
Google Local Search Glossary
A collection of terms and definitions from a number of Google’s patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).
The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
Video SEO Can Change Your Business
As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.
Local Search SEO
I know this Local SEO guides have been written many times by others, so I’ll try to cover it well enough so readers don’t feel the need to read more Local SEO tips and waste more time.
SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic
When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.
5 Reasons You Should Link Out to Others From Your Website
1. Linking Out Encourages Participation
2. Linking Out Incentivizes Linking In
3. Search Engines Likely Reward It
4. It Makes Your Site More Valuable
5. Linking Out Sends Trackable Traffic
Google's New Search Engine Rankings Places Heavy Empahsis on Branding
If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16
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