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Five Tips for Writing Effective Web Headlines - Conversion University Help
You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.
Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read.
Here are five tips for writing headlines that will draw in user attention.
more fromwww.google.com
Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People | Toronto
Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:
more fromwww.searchenginepeople.com
Google Uses Twitter to Sell Ads - Advertising Age - Digital
The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.
in list: Twitter Advertising
more fromadage.com
Tracking Local Search Traffic with Analytics
The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.
more fromblumenthals.com
Google to Offer Ads Based on Interests
Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.
more fromwww.nytimes.com
Google's New Search Engine Rankings Places Heavy Empahsis on Branding
If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16
more fromwww.seobook.com
The Missing Google Analytics Manual
Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.
more fromwww.grokdotcom.com
Google Ends Efforts to Sell Newspaper Ads
Google’s efforts to expand its advertising empire beyond the confines of the Internet have hit their first major setback.
The company said on Tuesday that it would end a two-year-old program to sell ads in newspapers because the effort, called Google Print Ads, had not been as successful as expected.
more fromwww.nytimes.com
Roll Your Own Google: Customize Your Search Results With 'Preferred Sites'
Alex Chitu from the Google Operating System has found a new experimental feature for Google Search: preferred sites. Thanks to this, you may soon be able to tell Google about your favorite sites and have them appear more often in your search results. If you like to get your movie data from the IMDB, for example, you can tell Google to prefer this site over other movie review services. This feature would also be very useful if you want Google to prefer results from your local newspaper over stories from national papers, or if you want to see product reviews from specific sites.
more fromwww.readwriteweb.com
Get Started with CalDAV - Calendar Help Center
To set up CalDAV support for Google Calendar in Apple's iCal, follow these steps:
more fromwww.google.com
FoxGLove is Firefox for Google addicts - Download Squad
The browser is based on the portable version of Firefox, which means you can run it without messing up your normal Firefox settings. You can also run it from a USB flash drive. At first glance, the browser looks a lot like Google Chrome, thanks to the ChromiFox theme. The home pages have been set to Gmail, Google Reader, and Google Docs, and there are bookmarklets that will open GTalk, Google Calendar, or Google Notes in your sidebar. But that's just the start.
more fromwww.downloadsquad.com
Official Google Blog: SearchWiki: make search your own
Have you ever wanted to mark up Google search results? Maybe you're an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it's not there at all and you'd like to add it. Or maybe you'd like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.
more fromgoogleblog.blogspot.com
Official Google Webmaster Central Blog: Google's SEO Starter Guide
Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
more fromgooglewebmastercentral.blogspot.com
Google s Android Mobile Platform to Launch Sept 23
If nothing else, Android offer some of the first real competition for the iPhone and may well force Apple to relinquish a little control in the interests of innovation.
more fromwww.webmonkey.com
T-Mobile's Google-Based Phone Nears
T-Mobile USA plans to begin selling the first smart phone powered by Google Inc.'s new mobile software late next month, according to people familiar with the matter, facing off against Apple Inc.'s iPhone and Research In Motion Ltd.'s BlackBerry with a device that blends aspects of both.
more fromonline.wsj.com
Google Docs Goes Back to School: Built-In Dictionary and Encyclopedia
Google added some new features to Google Docs. Among these are a built-in version of the Merriam-Webster Collegiate Dictionary and thesaurus, as well as the ability to look up any term in the Encyclopedia Britannica. You can also now highlight any word in a document to initiate a search in Google or Google Images. For now, these new features are only available in English.
more fromwww.readwriteweb.com
Ten years of Google
A decade ago, two graduate students from Stanford University in California sat in a Burger King, having breakfast. Larry Page and Sergey Brin were celebrating, albeit frugally: their plan to turn a novel technique for mapping the internet into a business had attracted its first $100,000 of funding. The payee's name on the cheque - the name of the company they would formally found on September 7, 1998 - had been agreed that morning: "Google, Inc".
more fromwww.telegraph.co.uk
Google makes waves and may have solved the data center conundrum
Google is pondering a floating data center that could be powered and cooled by the ocean. These offshore data centers could sit 3 to 7 miles offshore and reside in about 50 to 70 meters of water.
more fromblogs.zdnet.com
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