Andy Brudtkuhl's Library tagged "email marketing" →  View Popular, Search in Google

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

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Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

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in list: ManagingTheEdge

How to Embed Video in Email Newsletters

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Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.

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Personalization isn’t a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we’re creating “personal” emails just by merging a name into the message.

A truly personal email addresses the subscriber’s needs, desires, fears, preferences and other aspects of their personality.

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Bloggers like numbers. Big numbers. Yes, we want a lot of traffic. But, we also want the usual status indicators: (1) Big RSS count, (2) Big Email List, etc. So, how do you go about converting a random visitor to your blog into a subscriber who will continue to come back?

Here are some simple tips that you should probably execute.

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How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email?

Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation.

A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.

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If you’ve read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it’s already doing. It can also look into optimizing its HTML design for “images off.”

Beyond this, Target can also:

1. Become authenticated
2. Segment non-responders and market less frequently
3. Segment non-responders and attempt to re-activate them through a “win-back” email, otherwise remove them from the list

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With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost.

Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

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Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn’t thought feasible - and it displayed properly in nearly all major email programs!

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Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.

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Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.

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Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

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