Selective exposure to television programmes and advertising effectiveness
This study focused on the influence of selective exposure within an experiment designed to investigate context effects on advertising effectiveness. In a semi-natural viewing environment, 86 participants chose one of four television programmes to view. The programmes belonged to diverse genres: news and current affairs, light entertainment, sport, and action-adventure. Each programme was interrupted by two commercial breaks containing unfamiliar advertisements for familiar product types. Self-rated involvement, entertainment, and enjoyment of programmes correlated positively with subsequent measures of memory for and responses to the advertisements. The results support the hypothesis that the operation of selective exposure within an experimental situation may result in positive relationships between predictor variables and measures of advertisement effectiveness.
in list: Social Psychology Research
The Relationship Between Indirect and Physical Aggression on Television and in Real Life
Viewing indirect aggression on television has been shown to have negative short-term effects on a viewer's subsequent aggressive behavior; however, the longer term relationship between viewing indirect aggression on television and in real life has not yet been examined. Three hundred and forty-seven adolescents, aged 11–14, were asked to list their five favorite television programs. These programs were analyzed for the amount and type of aggression they contained. Peer-nominated indirect aggression was predicted by other aggressive behavior, sex, and televised indirect aggression. In particular, indirectly aggressive girls viewed more indirect aggression on television than any other group. Peer-nominated physical aggression was predicted by other aggressive behavior and sex, but not by televised physical or indirect aggression. This study provides a starting point for future long-term research on the effect of viewing indirect aggression in the media.
in list: Social Psychology Research
more fromwww.blackwell-synergy.com
Effects of Television Violence on Expectations of Other's Aggression
After exposure to either an aggressive or nonaggressive television program, third and fifth grade boys and girls heard descriptions of nine conflict situations and were asked (a) to predict how the average child would react in such a situation and (b) to indicate the behavior they believed to be most morally correct. As predicted, children who had seen the aggressive film were significantly more likely to choose aggressive responses as being normative than were children exposed to the control film. Beliefs about the moral correctness of aggression, however, were not reliably influenced by film condition. Older children were found to regard aggressive responses to conflict as more commonplace than did younger children, and in accordance with sex-role stereotypes, males more frequently than females suggested that aggressive reactions were morally correct.
in list: Social Psychology Research
more frompsp.sagepub.com
Television Viewing and Fear of Crime: Where Is the Mean World? - Basic and Applied Social Psychology
Although Gerbner and Gross (1976) maintained that television viewing cultivates impressions of the real world that are distorted in the direction of the TV version of reality, several studies (e.g., Doob & Macdonald, 1979) have found no relationship between viewing and perceptions of crime in the respondent's neighborhood. It is possible, however, that TV viewing may not affect perceptions of crime in the respondent's immediate environment but may affect perceptions of crime in more distant settings. In two separate studies, we examined the effects of TV viewing on perceptions of crime in the immediate neighborhood and on perceptions of crime in more distant, urban settings. Study 1, based on 372 nationwide telephone interviews, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., New York City) but not to fear of respondent's own city or to fear of respondent's immediate neighborhood. Study 2, based on a survey of 192 undergraduates, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., NYC) and to fear of less distant urban setting (i.e., downtown Chicago) but not to fear of respondent's immediate neighborhood. The implications of these studies for clearing up past confusions in the cultivation hypothesis literature are discussed.
in list: Social Psychology Research
more fromwww.informaworld.com.er.lib.ksu.edu
Old media hits the skids as new models roil market- Crain's New York Business.com
in list: Online identity research
more fromwww.crainsnewyork.com
| Denver OpenMedia
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K-State professor says reality TV's arranged marriage format is not old fashioned but merely another option
more fromwww.mediarelations.k-state.edu
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