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10 Jul 09

What Your Favorite Social Network Says About You

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facebook myspace socialnetworking research statistics twitter linkedin

30 Jun 09

"The Not-So-Hidden Politics of Class Online" danah boyd

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inequality stratification facebook myspace politics sociology anthropology technology socialnetworking

Structurally, social networks are driven by homophily even when there are individual exceptions. And sure enough, in the digital world, we see this manifested right before our eyes.
One thing to keep in mind about social media: the internet mirrors and magnifies pre-existing dynamics.
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- Although most of you call these sites "social networking sites," there's almost no networking going on. People use these sites to connect to the people they know.
- In many ways, the Internet is providing a next generation public sphere. Unfortunately, it's also bringing with it next generation divides. The public sphere was never accessible to everyone. There's a reason than the scholar Habermas talked about it as the bourgeois public sphere. The public sphere was historically the domain of educated, wealthy, white, straight men. The digital public sphere may make certain aspects of public life more accessible to some, but this is not a given. And if the ways in which we construct the digital public sphere reinforce the divisions that we've been trying to break down, we've got a problem.
- 1) Social stratification is pervasive in American society (and around the globe). Social media does not magically eradicate inequality. Rather, it mirrors what is happening in everyday life and makes social divisions visible. What we see online is not the property of these specific sites, but the pattern of adoption and development that emerged as people embraced them. People brought their biases with them to these sites and they got baked in.
  
  2) There is no universal public online. What we see as user "choice" in social media often has to do with structural forces like homophily in people's social networks. Social stratification in this country is not cleanly linked to race or education or socio-economic factors, although all are certainly present. More than anything, social stratification is a social networks issue. People connect to people who think like them and they think like the people with whom they are connected. The digital publics that unfold highlight and reinforce structural divisions.
- 3) If you are trying to connect with the public, where you go online matters. If you choose to make Facebook your platform for civic activity, you are implicitly suggesting that a specific class of people is more worth your time and attention than others. Of course, splitting your attention can also be costly and doesn't necessarily mean that you'll be reaching everyone anyhow. You're damned if you do and damned if you don't. The key to developing a social media strategy is to understand who you're reaching and who you're not and make certain that your perspective is accounting for said choices. Understand your biases and work to counter them.
  
  4) The Internet has enabled many new voices to enter the political fray, but not everyone is sitting at the table. There's a terrible tendency in this country, and especially among politically minded folks, to interpret an advancement as a solution. We have not eradicated racism. We have not eradicated sexism. We have not eradicated inequality. While we've made tremendous strides in certain battles, the war is not over. The worst thing we can do is to walk away and congratulate ourselves for all of the good things that have happened. Such attitudes create new breeding grounds for increased stratification.