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The Social Customer Manifesto: Reaching Out: Four Retail Companies That Are Reaching Out with Blogs and Social Media
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A definite step in the right direction for the company, with actual employees communicating about their individual areas of interest, with minimal company shilling taking place.
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The bold TERMS AND CONDITIONS of the blog also state: "McDonald's owns any comments or other content that you post on this
site. That means that McDonald's has the right to make, have made,
offer for sale, use, sell, copy, distribute, perform, transmit,
display, modify, adapt and otherwise use your submission(s) throughout
the world in perpetuity in any manner that it sees fit without
compensation to you. McDonald's also has the right to use your name in
connection with any use of your submissions." This is not the best method to develop trust and a long-term relationship with a customer. - 1 more annotations...
IndustryWeek : Four Steps to Understanding the Blogosphere
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the goal is to establish long-term relationships with your customers -- and that's what bloggers are: your customers.
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It's about the relationship over time, not overnight. Do you want a one-night stand, or a commitment? If you want a commitment, take the time to get to know them.
- 3 more annotations...
louisgray.com: Should Fractured Feed Reader Comments Raise Blog Owners' Ire?: Silicon Valley Blog
One of the more frequently mentioned suggestions for avid Google Reader users is the addition of comments to the service, so RSS readers could respond to blog posts, either directly from the reader and back to the originating blog, or within the Google Reader community itself, in effect, becoming a social network. But while Google Reader has not yet enabled comments, other services are, and it seems the excitement of adding this capability is hardly universal - and its opponents have gone so far as to call it "outrageous" or "theft".
In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times
A growing work force of home-office laborers and entrepreneurs, armed with computers and smartphones and wired to the hilt, are toiling under great physical and emotional stress created by the around-the-clock Internet economy that demands a constant stream of news and comment.
In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times
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“I haven’t died yet,” said Michael Arrington, the founder and co-editor of TechCrunch, a popular technology blog. The site has brought in millions in advertising revenue, but there has been a hefty cost. Mr. Arrington says he has gained 30 pounds in the last three years, developed a severe sleeping disorder and turned his home into an office for him and four employees. “At some point, I’ll have a nervous breakdown and be admitted to the hospital, or something else will happen.”
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One of the most competitive categories is blogs about technology developments and news. They are in a vicious 24-hour competition to break company news, reveal new products and expose corporate gaffes.
In Web World of 24/7 Stress, Writers Blog Till They Drop - New York Times
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He said the evolution of the “pay-per-click” economy has put the emphasis on reader traffic and financial return, not journalism.
Blogger ensnared in hotly contested autism-vaccine lawsuit
There are a number of cases where public controversies remain in areas where the scientific community considers the existing body of evidence conclusive. One such topic, which Ars has experience with, is the proposal that mercury-containing vaccines play a causative role in the development of autism. Despite the fact that all evidence points against the existence of a link, some parents of autistic children have pursued both "cures" for mercury poisoning and lawsuits against vaccine manufacturers. One of those lawsuits has now embroiled an autism blogger, Kathleen Seidel, and her attempts to stay out of it may wind up testing constitutional issues and the role of citizen-journalists.
Sorry, Boys, This Is Our Domain - New York Times
Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers of the moment are digitally effusive teenage girls.
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