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The % share picture changes drastically depending on whether you are considering the OS share, revenue share or profit share. Not to mention the kind of product segmentation difference between Apple & the others (Samsung shown as an example here)

apple samsung marketing segmentation products profits

I don't suppose Steve Jobs envisioned that Apple would be making money (the 30% App store cut) through sales of Smurfberries & barrels of cash & the likes...

apple app store profits marketing

How do you make an interesting product that engages the customer and builds loyalty?

personality product marketing

This is what happens when the purchasing department of a company turns out to be even more inept than the vendor's sales team.

business development marketing thedailywtf

A dedicated marketplace for publishing professionals to find critical information and unique databases, find each other, and to do business better electronically

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Never underestimate the importance of actually meeting & talking to your customers.

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No more trivializing the real meaning of insight.

marketing consumer insights language research

How long before it becomes passe?

socialmedia facebook twitter advertising marketing

When do you charge a premium for a good or service - when its specially crafted or just to set it apart through its pricing?

sethgodin marketing consumption branding brand pricing consumerism positioning

Interesting concept that can be applied to consumers - http://en.wikipedia.org/wiki/Levy_flight

sethgodin marketing socialmedia levy-flight psychology consumer behaviour theory internet

Branded manufacturers are trying to get the hang of online marketing & selling through strategic tie-ups.

ecommerce marketing retailing online-services

Common mistakes:
1. Whoops – made the wrong stuff!
2. Whoops – looks great, doesn’t get any action out of shoppers!
3. Whoops – nobody saw it!
4. Whoops – I just visited a store and it’s not there!
5. Whoops – it didn’t make any impact!

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Powerpoint could be the most powerful tool on your computer. But it’s not. Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.

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Do your homework before indulging

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The company’s goal is to push its coordinates up and to the right by finding ways to make the brand more culturally meaningful (y axis) and personally enriching (x axis), resulting in the highest possible brand significance score.

marketing brands loyalty apple business

"Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth r

marketing wordofmouth advertising socialmedia consumer

Key point: "Social media is not an end in itself"

socialmedia advertising media marketing social

"..gaining a complete picture of how importance matters to customers and actually drives outcomes (not just satisfaction in the example above), could materially affect what you as an organization focus on to make improvements. We’ve observed repeatedly th

marketing marketresearch customers strategy business

The white paper sets out to answer the following questions:
• What consumer needs can be identified and met using mobile phones in retail environments?
• How can mobile phones support richer, more enjoyable, more efficient and more relevant shopping exper

mobile business ecommerce marketing paper consumer for:udayan.banerjee@niit-tech.com

Note that this was just demonstrated as a correlation, nothing more. Nabbing someone as a Facebook fan hasn’t been proven to increase spending in this study. The study just demonstrates that people who become fans of brands are more likely to spend and ev

facebook socialmedia statistics research mashable marketing