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The article (by Dick Brass, a vice president at Microsoft from 1997 to 2004) is almost 2 years old, but just as relevant after the news of the demise of the Courier tablet. Also makes you wonder whether Microsoft's strategy of focusing on software is becoming its Achilles heel.
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As the fellow who tried (and largely failed) to make tablet PCs and e-books happen at Microsoft a decade ago, I could say this is because the company placed too much faith in people like me.
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Its marketing has been inept for years
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A radical development that allows you to focus photos after they are taken. Would require a proprietary format I suppose, but it does take you closer to the way we actually see the world. The image quality didn't look that good in the gallery, but that's beside the point for a first gen device.
It's not enough to just have a vision & supreme taste. You need to be able to really refine them & make them a reality.
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But the idea, so common in this week's media coverage, that Jobs was an inspired savant who succeeded by taking big risks on personal hunches, is way off the mark. Rather than worship at the altar of inspiration and "going with your gut," the rest of us should use this moment to consider the fundamental strategies that drove Apple's success.
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And, oh, the marketing: brilliant marketing. No one is better at creating attention than Apple. But attention without fulfillment is a straw fire. The magicians say "Presto!" and we gasp in delight. But they deflect our attention from the back-breaking labor that goes into assuring a perfect customer experience, hundreds of times a day, at 300 stores around the world, and countless conversations on the phone.
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Quite a bit like the railroad vs road transition. Underestimate the customer at your own peril.
"You’d hear Mike Lazaridis unequivocally state time and time again that BlackBerry smartphones would never have MP3 players or cameras in them because it just does not make sense when the company’s primary customers were the government and enterprise."
"RIM would be proud of the fact that someone would only use 1MB of data in a month in 2005"
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You’d hear Mike Lazaridis unequivocally state time and time again that BlackBerry smartphones would never have MP3 players or cameras in them because it just does not make sense when the company’s primary customers were the government and enterprise.
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A BlackBerry with a name is ridiculous.
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An interesting article on Steve Jobs from the pre-iPad era. Also sheds light on some of the rarely featured issues on Apple & Jobs like the back dated stock options & Jobs' personal life.
I wonder how many of my generation would have seen or even heard of any of these pens.
A handy list with the following lineup:
- Alice in Wonderland e-book
- Flipboard
- Air Display
- Auryn Ink
- Sound Note
- iA Writer
- Infinity Blade
Pretty interesting way to analyse the fit of an innovation with a company's business model. The method goes beyond the basic core competency compatibility and looks at other parameters like geography, customers, channel & product\service. The author also
A tad philosophical, and not the usual type of criticism directed at Apple.
"More than ten years into the widespread business adoption of the Web, some managers still fail to grasp the economic implications of cheap and ubiquitous information on and about their business. Hal Varian, professor of information sciences, business, an
Includes tips on making effective presentations too - conciseness, visualisation, connection, confidence & passion
Feature proliferation is the name of the game in new product development. Most innovation in the market is composed of incremental improvements to what's been done before. Yet those new features often outpace what the consumers actually want. In the case
The evolving theories of strategy
They say that the medium is the message. A focus group is a medium. And it lacks the magic of commitment. A full-page ad in the Los Angeles times that says, This Is It, is a message in and of itself. And it's loaded with commitment. You'll never find out
IBM does have a rich internal ecosystem that promotes social interaction through various online platforms, and many of them are being converted into enterprise products.
Odd to see Bill Gates, but an interesting list otherwise
The technology adoption curve applied to social media. I'd say that I'm an early adopter for pretty similar reasons to what the author says.
'One thing is clear, being first doesn't mean you're right, in fact, the Innovators have a difficult time dealing
An interesting bunch of predictions for the rumoured Apple tablet. Let's see how it turns out.
The ideal tool to get the water to the horse. I wonder when someone'll come up with one to make the horse drink it.
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