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Nov
9
2011

It's really ironic that Google opted to launch one of their mass products minus the "beta" tag when it was clearly incomplete and evolving, and draw so much of criticism.
On the other hand, Apple launched a mass beta (Siri) that everyone's excited about. How times change...

Google products social-networks brands pages beta

Jul
21
2010

The company’s goal is to push its coordinates up and to the right by finding ways to make the brand more culturally meaningful (y axis) and personally enriching (x axis), resulting in the highest possible brand significance score.

marketing brands loyalty apple business

Jul
15
2010

There is a lot of buzz and excitement related to social media. But remember that for social media to have any real lasting benefit to your brand, you’ve got to make sure it’s based on a solid strategic foundation. Otherwise, social media is just going to

marketing socialmedia brands business strategy

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