Thiago Ricieri's Public Library

12 Nov 09

A Biblia do Marketing Digital » Blog Archive » No Marketing Digital pense em pessoas, que buscam Informação, Diversão e Relacionamento.

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Parece óbvio mas muitas empresas criam campanhas que parecem servir somente para agradar os donos do negócio, ou para concorrer a prêmios em Cannes.
informação, diversão e relacionamento
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- manter-se atualizado (Twitter), manter-se próximo à sua rede social (Orkut), busca por passatempo e informações sobre lazer e entretenimento (YouTube) e divulgar o próprio conteúdo e busca de informações e notícias (blogs).
- a elaboração do planejamento de marketing digital ou para a definição de ações em campanhas de publicidade on-line.
- Em primeiro lugar, pense que, como acontece com o cinema em relação à televisão, o consumidor não está na Internet para fazer “a mesma coisa” que fazia em outra mídia.
- Basicamente, o consumidor criou um novo ambiente, que supre as deficiências e lacunas de outros meios.
- Com o tempo essa busca leva ao reconhecimento de lugares úteis, que transcendem as ferramentas de busca e que atendem a interesses específicos
- A diversão é, sem dúvida, um dos pilares que sustenta a entrada de novos usuários na Internet
- As redes sociais consistem em um fenômeno e, junto com os blogs e outros sites colaborativos, criam as chamadas mídias sociais.
- e, por serem colaborativas em essência, estão em constante transformação.

10 Nov 09

Seis tendências para mídias sociais « Blog do Marcelão

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internet tendências marketing socialmedia

Meios de comunicação sociais começarão a parecer menos sociais : Pode ser um contrasenso, mas com a facilidade de criar grupos, listas e redes de nicho popularizando cada vez mais, as redes podem começar a tornar-se mais “exclusivas”
“ruído” na comunicação
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- Empresas começaram a investir em relacionamento com clientes através das midias sociais : Há relativamente poucas grandes empresas que têm escala iniciativas sociais para além do marketing one-off ou iniciativas de comunicação.
- Investir em social business ganha cada vez mais importância : Os participantes são incentivados e recompensados através de maiores níveis de participação.
- é provável que você verá algo formalizado sobre como a sua empresa participará nessas mídias sociais
- Mobilidade torna-se a salvação para as mídias sociais
- Compartilhamento não significa mais e-mail : O jornal New York Times desenvolveu um aplicativo para Iphone que adiciona a funcionalidade de partilha, que permite ao usuário facilmente transmitir um artigo através de redes como o Facebook e o Twitter

CHMKT - Planejamento | Propaganda | Marketing | Comportamento | Tendências: Como tornar uma agência famosa de uma hora pra outra

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propaganda publciidade agency campanhas idéias ações

Twitshirt

Uma idéia muito louca e interessante!

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twitter business oportunidades incomum

08 Nov 09

PEGN - NOTÍCIAS - P: Como ser um empreendedor de sucesso hoje?

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Pense no que você faria feliz, mesmo se não ganhasse dinheiro. Isso é o que você deveria estar fazendo agora

06 Nov 09

Tips for Better Bodystorming | TibetanTailor

Dicas para uma nova técnica chamada Bodystorm, worth of reading later... :D

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bodystorm techniques

Social Gaming Based on Facebook Behaviors - colindrummond's posterous

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“Parking Wars”, is based on that: you try to park in a friend’s street when you think they are not online. You get points when they are not online, but they can fine you if they are online. Normally, games - by definition - need everyone in the game to be available.

“Just add an egg” – Usability, User Experience and Dramaturgy- 90 Percent of Everything

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The problem, according to psychologists, was eggs. Dichter, in particular, believed that powdered eggs, often used in cake mixes, should be left out, so women could add a few fresh eggs into the batter, giving them a sense of creative contribution
In the Betty Crocker example, the psychologists realized the customer wanted to play the role of a successful home-maker and cook. We could even go so far to argue that their customers may have felt societal pressures to perform this role well. The egg, therefore, becomes more than an ingredient, and more than just an extra pleasurable step. It becomes a prop, enabling the customer to play a social role.

05 Nov 09

How To: Successfully Launch a Web Design Startup with Social Media and No Budget | Inspired Magazine

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After two months in a ‘saturated’ market it’s become profitable. The reason we believe it became successful so ‘quickly’ is because of the power of Social Media.
So how is this possible?

The real cost is time.

In order to understand the process we need to wind the clock back to October 2008. One thing many people don’t realize is that Social Media is not a magic trick, like any marketing campaign it takes time. So even though we were successful from month two of launch it has taken months to build up to that point.
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- we got their trust from being real
- It took 10 months of pumping out content every single day, interacting on Twitter, Facebook and email in order to give us a base on which we could launch an online product.
- The key to a successful Social Media marketing campaign is that it takes time and effort.
- Some things are best kept secret for as long as possible. Car makers build hype by hiding their test cars under ugly clothing, as the car gets closer to launch the Manufacturers start to show more and more of the car. This feeds the potential customers with little tit bits of what’s to come.
- By the time the launch date arrived people were begging for full previews and were incredibly willing to participate, via RT’s, blog posts etc.
- Make sure that you have a good product / idea that you want to launch. Set a tight deadline which you can showcase to your viewers (for example, we were posting videos at 3 in the morning…). Give people just enough to let them get a taste of what’s to come. Nothing more.
- Become a professional at what you do, then visit sites which talk about your profession and leave relevant (RELEVANT) comments on every single one of their posts. The conversion rate won’t be high but it’s all about planting a seed (or in our case, we call it leaving a business card) wherever you go.
- So just make sure you have a consistent presence on all the relevant networks.
- Have a presence on all the big social networks
  
  Blogging Wordpress, Tumblr, Posterous
  
  Sharing Flickr, Facebook
  
  Interacting Twitter, Facebook
- All three of these methods have generated huge results for us at Obox. Yes it involved 15 to 18 hr days but if you are willing to put in the hours and focus on what’s important then you will see results.

24 Oct 09

O mercado para quem estuda publicidade, no Brasil. - Blog do JJ - Publicidade & Marketing - Blogs Abril

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Não há motivos para desespero, pois os empregos não estão só nas agências de publicidade.

Estão nas empresas de promoção, de marketing direto, de merchandising, de eventos, de feiras e exposições, de marketing esportivo, de marketing cultural, de marketing ambiental, de marketing de relacionamento, de trade marketing, em fornecedores (como gráficas, produtoras de vídeo, áudio e fotografia), em webmarketing, em webdesign, em design, em produção gráfica, em anunciantes, em faculdades, em veículos, na imprensa especializada...e por aí vai.
Há dois caminhos a seguir: o de ser especialista em alguma ferramenta de comunicação (como a web, a promoção, o design, o patrocínio, o merchandising, o marketing direto, etc) ou o de ser generalista (conhecendo diversos instrumentos, para poder planejar uma comunicação mais ampla e integrada - e também mais abrangente e eficaz).

Nos dois caminhos, é preciso aprender muito.

Within the last 5 years or so, the Detroit underground has been experimenting with technology, stretching it rather than simply using it. As the price of sequencers and synthesizers has dropped, so the experimentation has become more intense. Basically, we're tired of hearing about being in love or falling out, tired of the R&B system, so a new progressive sound has emerged. We call it techno!
”

—Juan Atkins, 1988^[19]
music that sounds like technology, and not technology that sounds like music, meaning that most of the music you listen to is made with technology, whether you know it or not. But with techno music, you know it.
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- Such trends saw the demise of the soul infused techno that typified the original Detroit sound leading Hood and others to redefine the music as "a basic stripped down, raw sound. Just drums, basslines and funky grooves and only what's essential. Only what is essential to make people move"
- I think Dan [Bell] and I both realized that something was missing - an element…in what we both know as techno. It sounded great from a production point of standpoint, but there was a 'jack' element in the [old] structure. People would complain that there's no funk, no feeling in techno anymore, and the easy escape is to put a vocalist and some piano on top to fill the emotional gap. I thought it was time for a return to the original underground

16 Oct 09

AdNews - Criadores do FarmVille preparam FishVille

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Os detalhes revelados são poucos. Mas os indícios sugerem que se tratará de uma vertente de pescaria do ‘simulador de fazenda’ que faz sucesso no Facebook.

Disponível no site de patentes americanas Trademark Applications and Registrations Retrieval (TARR) , a descrição se resume a palavras-chave como “software de computação, videogames, games em redes sociais, postagem, blogs, entretenimento e internet”.

Nos dias atuais, FarmVille é o aplicativo mais usado no Facebook. Somente na rede social de Mark Zuckerberg, o simulador online tem 57 milhões de usuários ativos, segundo dados da própria rede.

Redes Sociais não são uma moda Passageira | Marketing Digital | Mobile Marketing (SEM) Marketing Digital

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”Em 2010, a chamada Geração Y irão superar o baby boom”.
Além disso, 24 dos 25 principais jornais estão enfrentando quedas históricas na circulação. Hoje nós não buscamos mais noticias elas nos encontram. No futuro, nós não iremos buscar produtos ou serviços, eles irão nos encontrar através de Redes Rociais.
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- Assista ao Vídeo – Redes Sociais – Revolução Fashion

14 Oct 09

Adverblog: Online media: think rich!

Mais uma idéia de sair de dentro do espaço do banner e jogar a interatividade para a página inteira!

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12 Oct 09

Inside Out: Interaction Design for Augmented Reality :: UXmatters

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“With almost daily announcements about new AR applications, products, services, companies, and tools, the pace of innovation in augmented reality is torrid.”
While ubiquitous computing remains an unpleasant mouthful of techno-babble to most people who know the term, and everyware is still an essentially unknown idea, the visibility of augmented reality has surged in the last twelve months. In addition to the spate of mobile applications—including Augmented ID, Wikitude, Layar, Nearest Tube, and the still unreleased TwittARound
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- For example, Mattel is releasing new toys in conjunction with the James Cameron film Avatar that invoke online content when users scan them with a Web cam, and LEGO in-store kiosks have used augmented reality. With baseball cards from Topps and Pokemon cards, even the venerable trading-cards experience now includes augmented reality.
- With almost daily announcements about new AR applications, products, services, companies, and tools, the pace of innovation in augmented reality is torrid. CNN, the Wall Street Journal, The Guardian, Venture Beat, and The New York Times have recently reported on augmented reality. In fact, so much buzz has come so quickly, some journalists and industry analysts think augmented reality is over-hyped.
- This blizzard of AR products offers a collection of prototypes that can help us understand and refine the basic interaction models and experience concepts that will underlay future generations of everyware.
- Cyberspace has leaked into the real world. …what was inside the box in all eras up to ours …is outside.
- While researcher Tom Caudell coined the term augmented reality in 1992, the functional and experiential concept originated with the head-up instrument displays and targeting devices airplane manufacturers created for military pilots shortly after World War II. Since the 1970s and 1980s, many distinct, but complementary domains of academic computing research and commercial technological development have contributed to the evolution of augmented reality. In the 1990s, the first AR products addressed the needs of such specialties as medicine and engineering.
- When I talk about AR, I try to expand the definition a little bit. Usually, when you talk to someone about augmented reality, the first thing that comes to mind is overlaying 3D graphics on a video stream. I think though, that it should more properly be any media that is specific to your location and the context of what you are doing (or want to do) …augmenting or enhancing your specific reality.
- The presence of these representative reifications mixed in with reality is what makes augmented reality inside out.
- How inside out should this reality be?
- augmented reality and augmented virtuality are forms of Mixed Reality, which according to Paul Milgram and Fumio Kishino, blends the extreme points of fully real and fully virtual to some degree.
- Augmented-reality experiences supplement the real world with the virtual world by connecting people to informational elements that are present, but not otherwise accessible—assuming you don’t wear a lead helmet to keep out those troubling transmissions. Augmented virtuality refers to predominantly virtual spaces that dynamically integrate physical elements such as objects or people into the virtual world, letting users interact with them in real-time.

11 Oct 09

Branding and Marketing Essentials for Your Web App by Alex Hunter on Vimeo

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In this talk from FOWA London (bit.ly/fowa-london-09), Alex Hunter takes you through the DOs and DO NOTs of developing a powerful and positive brand both on the web and in the office.

He also looks at the state of the VC market and how you can turn your idea into something that actually exists and makes money.

CHMKT - Planejamento | Propaganda | Marketing | Comportamento | Tendências: Conhecendo a Geração Y através das mídias sociais

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Acabei de ler alguns pontos postados no Ogilvy PR 360 Digital Influence Blog sobre a tão falada Geração Y – especificamente, pessoas com idade entre 22 e 29 anos.
A Christine Ngo, autora do post, contou que se trata de algumas colocações de um webinar do WOMMA e, como se identificou com o que viu, resolveu postar.
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- A Geração Y passa mais de 3 horas por dia online.
  
  • Os “Carreiristas Precoces” tem consciência em relação à saúde, já que viram gerações anteriores passar tempo excessivo no trabalho, Com isso, alguns dos temas mais populares nas conversas online desse pessoal tem a ver com estilo de vida, como comida e culinária, música, dinheiro, roupas, religião e escola.
- Esse grupo usa as mídias sociais como uma extensão autêntica das suas relações pessoais. Eles não costumam fazer amizades com estranhos na internet, ou com marcas das quais não são fãs.
  
  • A “crise da meia idade” já atingiu essa geração de forma severa. Esse pessoal se cobra muito para exceder as expectativas, mas em função da economia em baixa, suas experiências profissionais tem sido marcadas por preocupação e pessimismo.
  
  • Marcas como Ikea e Target estão entre as que estão mais presentes nas suas conversas na internet. Isso lá fora, mas é interessante saber que são marcas de varejo que, ao invés de se visarem sempre o menor preço, focam na experiência de compra. Segundo o post, esse grupo está especialmente preocupado em encontrar valor no quem podem pagar.
  
  • As mulheres tendem a iniciar mais conversas nas mídias sociais, assim como buscam ofertas e boas oportunidades de compra na internet.

How to track inbound links from your social media profiles (Twitter, Facebook, etc)

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socialmedia analytics

Step 1: Create trackable link

Visit Google’s URL Builder to build a URL that can be separately tracked in Google Analytics. Fill in the spaces as pictured below (changed to reflect your site and social media profile of choice, of course).
Step 2: Shorten trackable link

Google’s URL Builder makes a long URL even longer. To make it appear less daunting let’s shorten it. In the picture below I used bit.ly, which seems like the best choice.
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- Step 3: Add shortened trackable link to social media profile
  
  You’ve got your trackable link and it’s been shortened. All you have to do now is add it to your various social media profiles!
  
  Step 4 (completed next day): Track your URL in Google Analytics
  
  Because we used Google’s URL Builder, everytime someone clicks on that link Google will automatically track it in Google Analytics. Just go to Traffic Sources » Campaigns in Google Analytics and there you’ll find your referrals (Or you won’t if noone actually clicks the link).
  
  Depending on your traffic, give Google Analytics about a day to begin reporting the referrals. They won’t show up immediately.

Thiago Ricieri's Public Library

A Biblia do Marketing Digital » Blog Archive » No Marketing Digital pense em pessoas, que buscam Informação, Diversão e Relacionamento.

Seis tendências para mídias sociais « Blog do Marcelão

CHMKT - Planejamento | Propaganda | Marketing | Comportamento | Tendências: Como tornar uma agência famosa de uma hora pra outra

Twitshirt

PEGN - NOTÍCIAS - P: Como ser um empreendedor de sucesso hoje?

Tips for Better Bodystorming | TibetanTailor

Social Gaming Based on Facebook Behaviors - colindrummond's posterous

“Just add an egg” – Usability, User Experience and Dramaturgy- 90 Percent of Everything

How To: Successfully Launch a Web Design Startup with Social Media and No Budget | Inspired Magazine

Have a presence on all the big social networks

O mercado para quem estuda publicidade, no Brasil. - Blog do JJ - Publicidade & Marketing - Blogs Abril

PeopleMaps - Home

Percepeção vs. Realidade « Update or Die

Techno - Wikipedia, the free encyclopedia

AdNews - Criadores do FarmVille preparam FishVille

Redes Sociais não são uma moda Passageira | Marketing Digital | Mobile Marketing (SEM) Marketing Digital

Adverblog: Online media: think rich!

Inside Out: Interaction Design for Augmented Reality :: UXmatters

Branding and Marketing Essentials for Your Web App by Alex Hunter on Vimeo

CHMKT - Planejamento | Propaganda | Marketing | Comportamento | Tendências: Conhecendo a Geração Y através das mídias sociais

How to track inbound links from your social media profiles (Twitter, Facebook, etc)

Step 1: Create trackable link

Step 2: Shorten trackable link

Step 3: Add shortened trackable link to social media profile

Step 4 (completed next day): Track your URL in Google Analytics

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