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Conversation Agent: Typical Customers Don't Exist
I am never the target customer. You are not the target customer. Stop making decisions based on assumptive stereotypes. Get to know your customer better.
Social Network Statistics | Brian Solis - PR 2.0
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Add Sticky NoteLess than HS diploma: 22%
High School: 14%
Some College: 36%
Bachelors Degree: 20%
Graduate Degree: 8%- Facebook users education levels. - on 2009-12-10
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Bachelors Degree: 20%
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How Twitter's Retweet creates Pagerank for humans - Watching Websites
Comunilytics. I missed this conference but I wish I hadn't. Influence is a hot topic right now. This is an interesting video.
How Twitter’s Retweet creates Pagerank for humans – Watching Websites
We're finishing a busy week in New York, with presentations at both Web2Expo and Interop New York. We had a great time running our first Communilytics Boot
JiveWorld09 Videos and Presentations Now Available Online
You'll have to register first to access the site but it's worth it to have access to some pretty good talks from Jive customers on how they're using social media
Dell: Dude, You Laid Another Egg - Tech Trader Daily - Barrons.com
Not making a very good case for ROI of social media. Part of me wonders if this is also due to Dell's execution.
Social Media Needs Context and Action
Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.
We're not there yet, but we're getting there.
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Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
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"Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
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10 Ways Journalism Schools Are Teaching Social Media
It's nice to see Journalism Schools recognize the importance of social media. Especially if they don't want to turn out unemployable students.
What does Social Media make obsolete? | Microgeist
What does social media really make obsolete? This article is a good start but I don't think it really nails it.
5 Tips for Optimizing Your Brand’s Facebook Presence
Great advice. Facebook pages will become a must have for all brands (some may argue that they already are).
How-To: Search the Social Web - Ultimate Toolkit
A great resource for all your social media research needs.
Who's Getting Hired in Tech? Q1 Numbers from ReadWriteHire - ReadWriteWeb
Our site ReadWriteHire covers new hires in tech and new media. Today we're publishing our aggregate numbers for the first 3 months of 2009. Who's hiring? Software and IT companies, social media and social networking companies and marketing and advertising firms.
Web 2.0 Expo: Why social media marketing fails | Social Business | ZDNet.com
Today at Web 2.0 Expo, “Forrester reunion” panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room at Moscone West how they believe social media marketing is failing. Don’t fear, however, because they also discussed how they believe it can be fixed.
louisgray.com: Eight Forms of Social Networking Depression: Are You Suffering?
A great post by Louis about how some people are starting to feel "Social Media Depression". It's something real out there.
How to Integrate Social Media into Product Marketing « I’m Not Actually a Geek
This a great post on integrating social media into product marketing. A must read IMO for any product manager or engineer.
The White House - Blog Post - Change has come to WhiteHouse.gov
Have you subscribed to the new White House blog yet?
Social Media is about being Tactically Strategic » Conversations Matter: Bridging the Social Media Gap
This is my most recent post on Conversations Matter. I firmly believe that there is a lack of marketing people (especially at large companies) that are Tactically Strategic. There are many people who are one or the other and I think this leads to the social media failures we see.
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