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10 Dec 09
Desde el Harvard Business School: importantes lecciones de marketing digital | Semana Económica
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Que la organización viva un proceso de inmersión en redes sociales. ¿Cómo? Pues a través de pequeños experimentos que hagan que las áreas responsables vayan ganando experiencia y confianza en estos canales, y así les permita entender los códigos utilizados y el lenguaje de sus consumidores
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Una vez que conozca cómo se manejan estas redes sociales, introdúzcalas en parte de su estrategia global como empresa. Eso sí, esté preparado para oír feedback negativo de los consumidores, sea siempre abierto y franco con ellos y eventualmente no se cierre a la posibilidad de cambiar su propia marca basándose en este feedback.
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Voto obligatorio e ignorancia racional | Semana Económica
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Sería muy costoso tener toda la información para toda decisión o problema, disponible y bajo nuestro control.
02 Dec 09
Should You Hold "Office Hours"? - Bill Taylor - HarvardBusiness.org
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You can call and ask product questions, pre-sales questions, suggest feature requests, lodge complaints, offer praise, share ideas, discuss recent blog posts, or talk about good or bad experiences using our products. Anything that's on your mind is fair game. I'm here to listen, share, and be available to help in any way I can
Tim Berners-Lee launches "WWW Foundation" at IGF 2009
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By the end of 1997, almost 30 years later and eight years after Berners-Lee invented the Web, 1.7 percent of the global population—70 million people—had used the Internet. In 2009, the International Telecommunication Union estimated that Internet users jumped to 1.9 billion people, 26 percent of the global population.
Tres macrotendencias para las microfinanzas | Semana Económica
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1. Seguirán las compras, focalizadas en obtener escala regional
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Las financieras, cajas rurales y edpymes que ofrezcan un volumen de negocios importante e infraestructura desarrollada en las zonas del país con mayor potencial pueden ser los próximos blancos de compra.
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01 Dec 09
An evening with Google's Marissa Mayer
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The prime reason the Google home page is so bare is due to the fact that the founders didn't know HTML and just wanted a quick interface
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in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked 'Whats up?' to which they replied "We are waiting for the rest of it".
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26 Nov 09
How This Kid Made $170 Million in Two Years | Inc.com
"How This Kid Made $170 Million in Two Years"
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