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Ron Bailey's Library tagged marketing →  View Popular

03 Dec 06

Nintendo's Marketing Blitz: Wii Play for All!

  • Sampling and Sharing Mark Wii System's Multimillion-Dollar Debut Campaign - rjbailey on 2006-12-03

USA Network Announces a NASHVILLE STAR Marketing Partnership With Sonic Drive-In

  • "The expansive partnership with Sonic includes the first-ever entitled sponsorship of NASHVILLE STAR, plus extensive promotional, on-air, in-storeand online co-branded content." - rjbailey on 2006-12-03

Sprite Redefines Itself

  • Brand To Be Reenergized with Breakthrough Advertising Campaign and First Packaging Update in a Decade
     - rjbailey on 2006-11-08

Six Flags Launches Sponsorship Agreement With A&E Network

  • A&E Sponsors Thrill Rides at Several Six Flags Theme Parks to Highlight New 'Driving Force' Series on NHRA Champion John Force and Family
     - rjbailey on 2006-11-08

NBA and The Coca-Cola Company Renew and Expand Global Marketing Partnership

  • Companies Plan to Expand Global Marketing Activities to Reach Teens -- Sprite to Partner with the League on NBA Europe Live presented by EA Sports and Sprite Rising Stars Slam Dunk - rjbailey on 2006-11-08

MTV Networks' Music Group Goes Virtual with Next-Generation Media Models for Engaging Viewers and Integrating Marketers' Messages

  • "'Virtual Laguna Beach,' First of Three Virtual Platforms in Development, Debuts Today; MTV Networks Working Hand-in-Hand with Pepsi, Mediavest Worldwide and OMD on Sponsor Integration"
     - rjbailey on 2006-11-08
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