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May
24
2012

  • 24May/12101
     

    Anchor Text Optimization – How Much Is Too Much?

     
     

    In my last blog post I talked about how to rank in Google after their Penguin update. One of the things I pointed out is that Google is penalizing sites for "anchor text over-optimization." That is, if you get too many links with the exact keywords you want to rank for in the anchor text, you might get penalized.

     

    Notice that I said you might get penalized. That's because there are some circumstances in which site's aren't being penalized. More on that in a bit.

     

    After reading about Google going after over-optimized sites, I decided to do some data mining and see if I could figure out exactly how much exact-match anchor text is too much. Here's what I did:

     

    1. I gathered 1,500 keywords from 30 very diverse markets. Everything from business to technology to transportation to food and beverage to chemicals. A wide range of markets.

     

    2. I ran those keywords through Google to get all of the top-level domains ranking on the first page for the keywords. I removed all ranking inner page urls from the data set.

     

    3. I checked the link profiles of all of those domains to see what percentage of their links had anchor text matching the keywords they were ranking for.

     

    Before we continue, let me explain why I removed the inner page urls from the data set. As I also pointed out in my previous blog post about Penguin, Google is favoring authority ("big box") sites in their search results more highly than ever. That means that an authority site can get an inner page ranked with very little or no backlinks at all. Wikipedia is a big example, as is Amazon.com. They're all over the search results after Penguin, as are other authority sites.

Dec
23
2011

introducing a new tk domain - main site http://txtromance.com

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Dec
18
2011

Precise texts are available to help you text the romance back. romantic text message,romance text,romantic love text,text the romance back

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Jan
9
2011

Video Share Enterprise - Affiliate Network Pro - SMS Text Messaging Enterprise - Disposable Email Script - Groupon Clone Enterprise

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