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MTV, MySpace join forces to make money from pirated videos
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In the past, content owners have used identification methods as a means of identifying unauthorized content for the sake of calling out the attack dogs and sending take-down notices," Turoczy noted. "The Auditude solution takes exactly the opposite tack: identifying content as a means to extend MTV Networks' reach with the MySpace audience. It's an incredibly innovative way to embrace the behavior of today's Web users while giving something back to the content owners."
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