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"In the end I said to the church that Getty was not playing ball or following the normal litigation or dispute resolution procedures and to ignore them. We don't deal with bullies; we deal with legal threats appropriately. I told them by letter that's what they were doing, that we were not going to play, and didn't hear any more." Drake now regularly reminds all churches to ensure that all the images they use are fully licensed.

The virtual law firm Limeone has dealt with more than 300 of Getty's infringement claims, plus some from Corbis, primarily for clients where the original source of the images is unclear. Says Janine Hughes of Limeone: "Once we get involved generally Getty does back off. I think the main problem Getty has is proving when images came into their possession. It's clear in some of our dealings with them that they have practical problems in establishing that. It's a massive problem for them with respect to evidence.