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19 Nov 08
Clinical Trials Congress: Web 2.0 ... Health 2.0 ... Research 2.0?
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Pharma has its own fear of patients in a world of Web 2.0, with concerns over inappropriate identification of safety signals (FYI, any known adverse experience linked to a specific drug that can be traced to an identifiable patient with an identifiable reporter must be reported to FDA).
24 Oct 08
Pharma Strategy Blog: Strategically, when everybody zigs it makes sense to zag
In downturn investing in marketing moves business forward, cutting back can hamper. Quick points to note.
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