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Paul Gillin

Paul Gillin's Public Library

HOW TO: Measure Social Media ROI

  • Viral Heat — Viral Heat is an affordable social media monitoring service that includes a sentiment breakdown for Twitter mentions.


    Twendz — Twendz is a very basic real-time Twitter sentiments tool.


    Tweet Feel — Tweet Feel is another real-time Twitter sentiments search-engine.


    Crimson Hexagon — Crimson Hexagon is an Enterprise-level social media tracking tool. The algorithm they use for their VoxTrot Opinion Monitor is really impressive stuff, and will help you determine what consumer sentiment is toward your brand based on social media mentions.


    Sentiment Metrics — Sentiment Metrics is another tool aimed at enterprises or larger businesses. We mentioned them in our round-up of reputation tracking tools last year.

  • If it has increased, look at the number of referrers on your e-commerce site (assuming you can track this data) from your website or Twitter or the number of coupons used that were given away in a Facebook campaign

80% of Top Execs Plan to Increase Social Network Investments

  • But 80% of respondents say their companies plan to invest more resources in social networking funding and staff in the next two years.
14 Nov 09

Special Offers Drive Engagement In Social Media 11/09/2009

  • Of those who follow a brand on Twitter, for example, 44% said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have "friended" a brand. The report points to companies such as Starbucks, which has amassed nearly 5 million fans and soared to the top of Facebook brand pages by offering coupons for free pastries and ice cream.
  • Whole Foods, meanwhile, leads brands on Twitter with more than 1.5 million followers by promoting weekly specials and shopping tips. Razorfish identified customer service as the other key driver of consumer interaction in social media, with 33% friending a brand on Facebook and MySpace for that purpose, and 24% on Twitter. Companies such as Comcast, Zappos and Virgin have all gotten high marks for using the latter as a customer relations management (CRM) tool.
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E-Marketing To Near $55 Bill By 2014

Overall, interactive marketing will near $55 billion by 2014, but some industries -- like consumer goods, automotive, and media and entertainment -- will grow interactive investment faster than others.

This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.

www.mediapost.com/publications - Preview

research marketing daily_reading advertising b2b

  • This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.

Link by Link - Refining the Twitter Explosion With GPS - NYTimes.com

  • In January, there were 2.4 million tweets a day, according to Alessio Signorini, a researcher at the University of Iowa. By October, he reports, there were 26 million tweets a day.

BusinessWeek Business Exchange

BusinessWeek's Business Exchange does what all good multimedia magazine brands should have been doing all along. It offers access to business articles from thousands of topics, lets readers discover the most relevant content to them quickly, share articles you've read with other readers and establish a public profile. But, in the view of our DPAC Awards judges, Business Exchange just does it very, very well.

bx.businessweek.com - Preview

b2b publishing socialnetwork

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