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03 Feb 09

Best Internet Marketing Posts of 2008: Social Media, SEO, and More » techipedia | tamar weinberg

Tamar Weinberg has come out with her annual round-up of the best of 2008 and it's just as impressive in quality and scope as her epic list from 2007. You can spend hours reading the resources referenced here. Fortunately, Tamar has already done that for you. Her advice will point you to the information that's most relevant to your needs.

www.techipedia.com/...internet-marketing-posts-2008 - Preview

daily_reading reference socialmediamarketing

11 Feb 08

For Marketing, the Most Valuable Player Might Be YouTube - New York Times

  • Mr. Blackshaw praised sponsors that created special Web sites, known as microsites, to promote their campaigns. He singled out as notable the one for the Tide to Go stain remover sold by Procter & Gamble (mytalkingstain.com). The site was created by the Digitas division of the Publicis Groupe, whose Saatchi & Saatchi division created the Tide to Go commercial for the game.
09 Feb 08

15 Fundamental Truths About Social Media Marketing

  • These are solid tips for managing social media expectations from a practitioner.
     - pgillin on 2008-02-09
20 Jan 08

Expert Generated Content: Launching Web Projects With Some Celebrity Help

  • Marketers used a gimmick of asking bloggers to write a letter to their great-grandchildren. Response generated more interest and articles in mainstream media. Good example of how to find a hook to attract attention.
     - pgillin on 2008-01-20
18 Dec 07

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wharton

  • This article covers several examples of successful word-of-mouth marketing efforts and offers advice on what works:
    • Keep branding to a minimum
    • Engage with customers in a way that's meaningful to their lives
    • Be self-deprecating and funny
    • Have a thick skin; you will encounter some criticism

     - pgillin on 2007-12-18
  • For evidence, Owyang points not only to Dell's corporate blog, Direct2Dell.com, but also to the online platform IdeaStorm.com, where customers make suggestions to Dell and then vote on one another's ideas. As a result of customer feedback on IdeaStorm earlier this year, Dell started offering Linux-based Ubuntu operating systems, rather than that of their longstanding partner, Microsoft, on some of its desktop and notebook products. It's an example of how customers can shape the product development process.
  • A similar type of thinking guided the creation of CareerBuilder.com's Monk-e-Mail website, where users can send custom email messages through comically serious talking monkeys. Since the service launched in January 2006, more than 115 million Monk-e-Mails have been sent, according to Jennifer Sullivan Grasz, senior director for corporate communications at the Chicago-based CareerBuilder.
  • 7 more annotations...
17 Dec 07

How to Influence Powerful Social Media Users for Traffic and Attention

  • ccess on social news sites like Digg and they have worked without fail for a long time

    • Here’s a quick checklist of steps to follow. Remember that these steps are sequential and should be completed one after the other.



      1. Pick several social media users who might be interested in your content. Make sure that they have some influence or clout in the community.
      2. Confirm that your content is relevant to their publicly declared or observable interests by studying their usage of the social site.
      3. Make first contact with the user by sending a ‘hello’ or ‘thank you’ email/message while introducing yourself.
      4. Gradually develop a relationship by talking about common interests or the social community.
      5. Do some small favors for the user, but do not ask for reciprocation of any sort. Avoid pitching the user at this point.
      6. After determining that your content is a perfect fit with the user and perfectly understanding the interests of the user, make your first pitch.
      7. If successful, continue to pitch the user but do it infrequently and only for excellent content. If unsuccessful, pull back a little and re-pitch after some time has passed.
      8. Deepen your relationship with the user till the point where he or she will automatically monitor and share your content with the community or when its legitimately possible to co-opt the user by offering compensation.

MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands

  • New advertiser-friendly features on MySpace and Facebook
     - pgillin on 2007-12-17
  • What Facebook Beacon was intended to accomplish     
    - pgillin on 2007-12-17
  • With MySpace’s “Self-Service” ad network small businesese can target ads across a variety of affinities (over 300) and deploy ads on users’ profile pages. These ads, which should (by theory) be relevant and contextual to a user who has self-populated their profile page will have these ads displayed.
  • We see this as a win for Facebook, this highly targeted system isn’t just about web advertising but about brand affinity and hooks into what’s really important, trusted endorsements from people in a network. This truly is the next generation of advertising. Facebook tells us that the worst case it will be 2 times click through rate over the performance of (existing is 4-26%)
09 Dec 07

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market

  • I personally like to send some of these questions to a few friends or colleagues and compile their answers. Each individual has a unique perspective and different ways of using the web and their answers will give you a good general idea of your potential online customers and their preferences.
  • If you’re a plumber in New York, social media might not have a direct influence on increasing sales. Most of your prospective customers are still going to find you through search engines with keywords like ‘plumber in New York’ or ‘New York plumber service.‘ They are not going to go on Youtube to find a plumber.
01 Dec 07

Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

  • In addition, Kami Watson Huyse kicks off the book with an interesting overview of the Seven Categories of Social Media: Publishing Platforms, Social Networking Sites, Democratized Content Networks, Virtual Networking Platforms, Information Aggregators, Edited Social News Platforms and Content Distribution sites.
  • So the only way to get and keep eyeballs is to understand you must publish something interesting.  Interesting in their minds, not yours. Having an editorial mission to serve those community members goes a long way towards achieving that goal.
  • 1 more annotations...
30 Nov 07

Keys to social media success - iMedia Connection, Nov. 29, 2007

  • Highlights from this practical column:
    • "At the outset, you should be prepared to focus on giving rather than
      getting. Building goodwill should be a cornerstone of your engagement
      strategy.
    • "What you say can be as important as how you say it. It also means that
      in order to communicate effectively, you have to leave marketing-speak
      at the door. On the other hand, you don't want to try too hard to fit
      in and end up losing sight of the reason you're there in the first
      place.
    • "Make sure your legal team is not writing any posts or deciding what's
      getting written and how. Yes, legal should be involved in crafting and
      signing off on the policy, but no, legal should not be taking a
      hands-on role."
     - pgillin on 2007-11-30
  • at the outset, you should be prepared to focus on giving rather than getting. Building goodwill should be a cornerstone of your engagement strategy.
26 Nov 07

Molson pulls plug on Facebook photo contest - Toronto Globe and Mail, Nov. 25, 2007

  • Molson's case dramatizes the state of confusion that still exists over how to leverage social media for marketing. It includes top-line results of a survey by Pollara Strategic Insights that found that, among other things
    • 26% of business and marketing leaders say they're less familiar with
      social media marketing than their own customers;
    • 46% say social
      media tools are
      becoming more important than traditional mass media; and
    • 85% say social media is now an essential component of the communications mix.
     - pgillin on 2007-11-26

Twitter as a Tool for Marketing & PR | WebProNews

  • From a personal brand building and networking standpoint, the key is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective. It’s tempting to post something to get it off your chest as I did when a bike was stolen outside my office window and I pulled it out of the truck as the thieves drove away - all during a conference call. I felt I had to tell someone and I certainly couldn’t interrupt the guys from Intel, Ogilvy and iProspect I was on the call with.
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