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06 Jan 09

Steve Rubel on how blogs are changing the face of PR

  • As an example, he points to a program that Edelman Digital is running for Brita called Filter for Good. Tapping into consumers' concerns over the impact that their bottled water habits are having on the environment, Edelman worked with the filtration giant to develop FilterForGood.com, a website where consumers who pledge to give up their bottled water can enter a contest and vie for prizes. "We activated that inside Facebook and helped execute an engagement program among people who are very green within Facebook and enthusiastic for these topics," Rubel says. He notes that the campaign is a perfect example of a win-win situation in which a social networking tool helped to align a company's interests with existing consumer interests.
07 Nov 08

Twitter, Flickr, Facebook Make Blogs Look So 2004

Twitter's character limit puts everyone back on equal footing, says Paul Boutin.

www.wired.com/...st_essay - Preview

twitter blog daily_reading

06 Nov 08

Gastric Bypass Reduces Disease Related Deaths Among Severely Obese

Medical News Today is an online resource about a wide range of medical issues, including gastric bypass

www.medicalnewstoday.com/...80407.php - Preview

covidien blog

LightenUpRadio.com

No links or authority listed, but this is a busy site with several delicious links.

www.lightenupradio.com - Preview

covidien blog

melting mama

14 inbounc links. Very active comments, though.

meltingmama.typepad.com/wls - Preview

covidien blog

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