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Paul Gillin

Paul Gillin's Public Library

10 Dec 09

Google's 'Living Stories' organises articles by topic and follows their development - Editors Weblog

  • we plan to work on open-source tools for creating Living Stories that any news organization can use

Rupert Murdoch: Journalism and Freedom - WSJ.com

  • The future of journalism belongs to the bold, and the companies that prosper will be those that find new and better ways to meet the needs of their viewers, listeners, and readers.
  • A business model that relies primarily on online advertising cannot sustain newspapers over the long term
  • 4 more annotations...

Reflections of a Newsosaur: The daunting reality facing newspapers

  • ased on projections derived from the industry’s actual performance in the first nine months of the year, classified advertising in 2009 is likely to total no more than $6 billion, or fully 65% less than the $17.3 billion in sales booked in 2005.
  • Based on the industry’s performance in the first nine months of 2009, national advertising appears to be on track to total some $4.3 billion for the full year, or 45% less than it was in 2005.
06 Dec 09

86% of Companies Plan Social Media Budget Bumps

"The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. Only one-fourth of companies say that they have gained “real, tangible value” from social media, whereas 60% say that they have gained “some benefit but nothing concrete.”"

The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. Only one-fourth of companies say that they have gained “real, tangible value” from social media, whereas 60% say that they have gained “some benefit but nothing concrete.”

www.marketingcharts.com/...ocial-media-budget-bumps-11248 - Preview

research socialmedia marketing

  • The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget.
03 Dec 09

The Media Equation - For Media, a Sunset Is Followed Quickly by a Sunrise - NYTimes.com

  • the court of self-appointed media royalty was serving at the pleasure of an advertising economy that itself was built on inefficiency and excess.
  • Young men and women are still coming here to remake the world, they just won’t be stopping by the human resources department of Condé Nast to begin their ascent
  • 2 more annotations...
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