While, as reported in an article entitled "Point, Click and Strut" in
the December 15, 2005 edition of The New York Times, that, five years prior, the
failure of online luxury shopping was so dramatic that it was easy to deny its
potential, such article pointed out that a number of multi-brand luxury shopping
sites survived, including sites that offer discounted designer merchandise such
as Ashford and Yoox, and Net-a-Porter.com, all of which exist today. Such
article cited a November 2005 research report by Internet research company
Forrester, to the effect that people have overcome their initial skepticism
about selling luxury goods online, and that in Europe alone, the retail climate
was changing so rapidly that the percentage of online consumers for apparel and
accessories had increased from 5 percent to 16 percent in the 18 months prior to
such report to 40 million Europeans, with the number anticipated to increase to
73 million people in 2009 in Europe alone.
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» Zappos.com Case Study: Why shoes are great for e-commerce … yes, really - Startup Review Blog
When Nick founded Zappos.com he was turned away by almost all VCs because no one believed that shoes were a good product to sell online. Afterall, who would buy shoes without being able to try them on first?
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