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Mike Henderson

Mike Henderson's Public Library

12 Nov 09

Nielsen Podcast: The FDA, Pharma and Social Media | Nielsen Wire

7 minutes with a doctor, 5 hours on facebook - Melissa Davies

Patients connect with other patients that are like them. -MD

Patient outreach through social media. No regulation means assumption of prohibition.

Adverse events in SM won't overwhelm. -MD

blog.nielsen.com/...he-fda-pharma-and-social-media - Preview

socialmedia pharma

10 Nov 09

There is no Such Thing as A Viral Marketing Campaign | Enterprise Social Media

    • Success = more clicks
    • Contests are a good way to incent people to share things
    • You need a microsite to do good viral/social marketing
    • You should stick to an ongoing blog content schedule, even if you have nothing new or interesting to say
05 Nov 09

Poll: Don’t trash press releases yet | Article | Homepage articles

Article about social media and PR

www.ragan.com/...dirmod.asp - Preview

socialmedia pr

  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • 4 more annotations...
03 Nov 09

comscore-groupm-m80-daily-minutes-visitor-search-social-media-september-2009.jpg

  • Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.

adage.com/...article - Preview

branding search marketing seo socialmedia advertising linkdump

  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • 6 more annotations...

SocNets Poised to Follow Email Down Spam Path - MarketingVOX

"The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."

www.marketingvox.com/ow-email-down-spam-path-045391 - Preview

socialmedia spam

  • "The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."

'TV Everywhere' Could Lock Out 7.7M Online Viewers - MarketingVOX

  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
  • 1 more annotations...
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