Mike Henderson's Library tagged mommyblog → View Popular

06 Aug 09

"Bloggers used to have sponsors sponsor their writing," she says. "Now, they're actually writing for sponsors, and I think that's changed the dynamic of the blogosphere a great deal."
"Bloggers used to have sponsors sponsor their writing," she says. "Now, they're actually writing for sponsors, and I think that's changed the dynamic of the blogosphere a great deal."
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- "Bloggers used to have sponsors sponsor their writing," she says. "Now, they're actually writing for sponsors, and I think that's changed the dynamic of the blogosphere a great deal."
- Advertising on blogs used to be separated from editorial content, but increasingly, Gumbinner says, they are mixed together.
- "To some degree, it's gone from a very authentic community to one where, unfortunately, people are often questioning the integrity and motives of a blog," she says.
- Federal Trade Commission is considering new guidelines to help clarify what constitutes advertising in the blogosphere.

28 Jul 09

What I personally am trying to recognize is my original goals and how they need to grow with the new information I am learning.
My time and creative juices go into that review and I should get paid for it too
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- Are you happy where you are going?
  Are you ready to say No?
  Are you ready to get your focus on and step out of the hype?

22 Jul 09

getting bloggers to agree on anything is like herding cats
There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
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- Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
- That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
- Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
- And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
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- But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
- “well no - I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.”
- As you can tell, these aren’t easy decisions to make for people in marketing, and it’s about 1,000 times more complicated for the bloggers themselves.