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Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital
The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
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the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
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Social Networking and Blog Sites Capture More Internet Time and Advertising | Nielsen Wire
Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.
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Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago,
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In August 2009, 17 percent of all time spent on the Internet was at social networking sites,
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E-Commerce News: E-Marketing: TV Ads That Refuse to Be Ignored
Interesting article on the strategy and cost structures of novel VOD and digital TV advertising.
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"People like to shop. People like to research products," said Charlie Thurston, president of the advertising sales division at Comcast, the nation's largest cable TV provider. "Where advertising is intrusive is when there's a complete mismatch between product and viewer."
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Revenue from advertising on cable TV was just US$100 million in 1981. By 2000, though, it hit $10.5 billion and then doubled this decade to $21 billion, according to research firm SNL Kagan.
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Tubemogul.com News - Online Video Research and Reports
only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
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The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
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For starters, it is clear that post-roll ads are of limited effectiveness.
Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital
On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
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is such an unusual magnet for consumer attention and recall that it is worth every penny.
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Consumers want to see the ads; they're akin to entertainment.
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Paul Gillin's Blog - Social Media and the Open Enterprise: Daily reading 03/23/2008
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hat's a huge jump from the $197 million it spent online last year
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t's becoming harder and harder to tell as bloggers become more professional and some professional publishers put out amateurish bloggers.
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